Full-Time

Associate Director

Media

Posted on 9/11/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior, Expert

Boston, MA, USA

Category
General Marketing
Growth & Marketing
Requirements
  • A four-year college education and seven to nine years of media planning experience – including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
  • An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment
  • In-depth understanding of the golf world, its target audience, and competitive landscape
  • Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
  • Strong project management and performance management skills
  • Willingness to travel as needed
Responsibilities
  • Overseeing development of media program strategies and analysis for clients, collaborating closely with Creative teams to ensure that work is strategically aligned and on brief
  • Expertly guiding and managing relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
  • Providing thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
  • Smartly manage revenue and program budgets to ensure necessary and optimal resourcing
  • Playing a key role in spotting issues with core client teams and in developing new client relationships
  • Maintaining and improving the success of publisher relationships

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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