Full-Time

Conversion Optimization Specialist

Updated on 2/12/2025

Xero

Xero

5,001-10,000 employees

Cloud-based accounting software for small businesses

Enterprise Software
Fintech

Compensation Overview

$81.3k - $111.8kAnnually

Entry, Junior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design

You match the following Xero's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Some experience being part of a global CRO programs
  • Experience working with product design, UX/UI to develop new landing page concepts
  • Some experience using CRO tools such as Optimizely, Adobe Experience, or similar platforms.
  • Bachelor degree
  • Some experience in conversion rate optimization and/or product growth
  • Some experience with A/B testing, multivariate testing, and statistical analysis.
  • Solid expertise in web analytics, including GA4 and GTM.
Responsibilities
  • Work alongside the CRO team to execute a comprehensive conversion optimization strategy to increase conversions, revenue, and user engagement across all performance marketing channels.
  • Support the established CRO processes to create and prioritize a testing roadmap to continuously optimize website elements, including landing pages, content pages, and user journeys.
  • Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps.
  • Work closely with the marketing and product teams to align CRO efforts with overall marketing initiatives.
  • Support the CRO team to prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results.
  • Stay up-to-date with industry trends and emerging CRO tools and techniques.
Desired Qualifications
  • B2B and SaaS background is a plus

Xero offers cloud-based accounting software designed for small businesses, providing tools for financial management, invoicing, payroll, and reporting. The platform operates on a subscription model and integrates with various third-party applications, enhancing its functionality. Xero distinguishes itself by offering 24/7 online support through Xero Central and a developer platform for creating new integrations. The company's goal is to simplify financial management for small businesses, enabling them to operate efficiently without extensive accounting knowledge.

Company Size

5,001-10,000

Company Stage

IPO

Total Funding

N/A

Headquarters

Wellington, New Zealand

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Xero's 'Tap to Pay' feature supports the growing trend of mobile payment solutions.
  • Partnership with Finexer reduces transaction costs by up to 90%, appealing to cost-conscious businesses.
  • Recognition as top solution for self-employed individuals strengthens Xero's market position.

What critics are saying

  • Increased competition from platforms like QuickBooks and FreshBooks threatens Xero's market share.
  • Delay in retiring classic invoicing product may cause dissatisfaction among transitioned users.
  • Reliance on third-party integrations poses risks if partners face technical issues or exit.

What makes Xero unique

  • Xero offers seamless integration with numerous third-party applications, enhancing its functionality.
  • The platform provides 24/7 online support through Xero Central for continuous user assistance.
  • Xero's user-friendly design simplifies financial management for small businesses without accounting expertise.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Sick Leave

Mental Health Support

401(k) Company Match

Parental Leave

Flexible Work Hours

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Newshub
Jan 27th, 2025
SMEs face cashflow crunch amid rising costs

Earlypay also integrates with platforms like Xero and MYOB, streamlining access to funds for SMEs.

CanadianSME
Jan 14th, 2025
Xero reveals new tagline: 'Your business supercharged'

Xero partnered with brand consultancy, Interbrand, leveraging their network across London, New York and Sydney to build a truly global positioning.

4Spot Consulting
Dec 16th, 2024
Integrate Quaderno with Xero: A Comprehensive Guide

Why integrate Quaderno with Xero?

The Manila Times
Dec 13th, 2024
Best Accounting Software for Self-Employed (2024): Xero Awarded Top Solution by Better Business Advice

Moreover, Xero integrates with Hubdoc, a tool that automates manual tasks by extracting key details from bills and receipts and transferring them into the accounting platform.

Omnis Group
Nov 21st, 2024
Xero changes to classic invoicing

Xero has announced an update to its invoicing system: the classic invoicing product, initially set to retire, will now remain available until 27 february 2025 to allow a smoother transition to the new invoicing platform.