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Full-Time

Principal Online Marketing Manager

Confirmed live in the last 24 hours

Blink Health

Blink Health

201-500 employees

Affordable prescription medications and telehealth services

Fintech
Healthcare

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Google AdWords
HTML/CSS
Requirements
  • 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation.
  • Bachelor's degree in marketing, statistics, or a related field.
  • Experience in the healthcare technology industry preferred.
  • Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau.
  • Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords.
  • Excellent project management skills and the ability to manage multiple projects simultaneously.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.
  • Self-starter with a strong work ethic and a track record of delivering results while working with a remote team.
Responsibilities
  • Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives.
  • Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence.
  • Develop and maintain customer segmentation and targeting strategies that optimize campaign performance.
  • Monitor, and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI.
  • Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued.
  • Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools.
  • Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines.
  • Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends.

Blink Health provides an online platform for individuals to access affordable prescription medications. The service works by analyzing users' insurance, copay, and deductible information to offer significant savings on medications. Users can connect with licensed medical professionals for online doctor visits, and they have the option to have their medications delivered or picked up at over 35,000 pharmacies across the country. What sets Blink Health apart from its competitors is its direct-to-consumer sales model, which leverages partnerships with pharmacies and insurance companies to ensure competitive pricing. The goal of Blink Health is to make prescription medications more accessible and affordable for everyone.

Company Stage

Series B

Total Funding

$161.5M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

11%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • The addition of experienced talent from Amazon and Airbnb strengthens Blink Health's capability to innovate and scale.
  • The launch of telemedicine services for birth control prescriptions expands Blink Health's service offerings and market reach.
  • Partnerships with pharmacies and insurance companies enable Blink Health to offer competitive pricing, attracting a larger customer base.

What critics are saying

  • The departure of key executives like the EVP of Product, Engineering, and Operations could disrupt ongoing projects and strategic initiatives.
  • The competitive landscape, with companies like GoodRx planning to go public, could intensify, challenging Blink Health's market position.

What makes Blink Health unique

  • Blink Health offers a unique combination of affordable prescription medications and telehealth services, setting it apart from competitors who typically focus on one or the other.
  • The company's extensive network of over 35,000 pharmacies nationwide ensures broad accessibility for medication pickup and delivery.
  • Blink Health's ability to analyze insurance, copay, and deductible information to offer significant savings is a key competitive advantage.

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