Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

The Measurement Analytics Partner (MAP) will work with internal and external clients on an ongoing basis to adopt better measurement to improve business outcomes. This role will work directly with clients using LinkedIn’s industry leading data.  In this role, you will leverage insights, measurement, and learning plans to help advertisers maximize ad performance on LinkedIn. To be successful you will have to work collaboratively across sales, product marketing and business development to drive adoption of the most important measurement tools and partnerships that LinkedIn has to offer. 

 Driving good measurement with advertisers will require designing tests, doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media and demonstrate how clients can act upon it to drive business impact. The Measurement Analytics Partner will be part of the Customer Science Organization and will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Business Development , Product Marketing, Product, R&D. 

Responsibilities 

• Engage with clients to measure true business value by building and operationalizing insights that highlight how a client can improve business outcomes by employing better measurement techniques.  
• Serve as the day-to-day trusted measurement consultant for key strategic client relationships 
• Drive client and vertical adoption of preferred measurement methodologies, products, partnerships and approaches in support of their goals 
• Prepare & present category-level performance analyses, insights research, and advertiser narratives rooted in scientifically sound analytics to clients & partners. Design tests to showcase the power of good measurement using client data, LinkedIn datasets and/or third-party measurement partners 
• Provide feedback to and collaborate with Product, Business Development, Product Marketing, R&D, and others to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta
• Build measurement capability and advocacy across our global sales organization
• Create and lead measurement operations and learning plans for key clients to drive relevant category KPIs, ad performance, and a healthy long-term relationship

Qualifications

Basic Qualifications 

• 5+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company 
• Client-facing experience, including independently scoping and executing research projects with clients and/or cross-functional stakeholders
• Bachelor’s degree in a quantitative or business field such as Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, Operations Research or similar. 

Preferred Qualifications 

• A strong understanding of the digital advertising and measurement ecosystem 
• Demonstrated ability to structure and conduct analyses to generate insight and recommendations
• Experience with understanding marketing measurement methods and technologies, including attribution and incrementality testing
• Experience working with structured and unstructured datasets (with ability to create dashboards preferred)
• Clear and concise communication with comfortability presenting insights and recommendations to the most senior stakeholders
• An understanding of data privacy as it pertains to measurement
• Digital Agency/Management Consulting experience a strong plus 
• Experience with field experiments, experimental design, survey sampling, and/or panel data 
• Ability to juggle a variety of tasks and handle ambiguity in requests and projects
• Openness to suggesting ideas (and sometimes failing quickly), willingness to make measurement fun & interesting and a sense of humor is all welcomed.

Suggested Skills: 

• Digital Marketing Experience
• Measurement Strategy & Framework Development
•  Client Facing & Presentation Skills
• Understanding of Full Funnel Measurement 
• Data Platform Knowledge (DSP/CDPs)

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $98,000-$153,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.