Director – Media Relations

Director, Connector

Golin New York is looking for a Director Connector to join our team!

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. 

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world. 

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Want to “Go All In” with us? Here are the details:

We’re looking for a relentless media strategist who lives and breathes media relations. We call our media relations specialists CONNECTORS because they use their connections to earn attention for our clients. We’re looking for Connector who can help shape stories to stand out among the thousands of pitches reporters receive every day. A tenacious media relations expert who can develop social first strategies and navigate across the entire media landscape – from traditional to new media and earned influencers – and gets excited about using data and our unique Golin tools to determine which journalists will accelerate a story the fastest and furthest.

Golin Connectors don’t just reactively wait for ideas to pitch to media – they proactively hunt for opportunities 24/7. On their commute, while scrolling social media, etc.  They have their finger on the pulse of cultural moments and real-time trends our clients can leverage, then work with our creatives to turn those ideas into nationally covered media stories. They’re smart, scrappy, and hungry for coverage, never taking no for an answer and always finding creative ways to tell our clients’ stories – even when there isn’t much of a story. They follow the industry, see the work that’s winning and are driven to replicate the same success with our clients.

Golin Connectors also roll up their sleeves and work with their teams to develop smart media strategies that support the overall ideas and objectives and place those ideas in the right places, for the right targets at the right times – blending natural instinct with the appropriate tools. Because we believe the General Media Landscape is not so general anymore, and we’re redefining our entire approach to media relations to reach a profoundly diverse market, that you – yes you – can help us redefine.

Responsibilities:

• Develop earned first media strategy and deliver strategic counsel to clients for all things media  

• Lead teams to execute media campaigns from start to finish (ideation through execution)

• Own relationships with national media and new generation of media influencers

• Pitch and secure stories with key top-tier media and media influencers

• Identify and capitalize on real-time cultural moments and trending conversations

• Develop and execute opportunistic media strategies that align with breaking news and cultural moments

• Serve as a key client contact and team lead for all media opportunities 

• Develop story pitches and present to teams, clients, prospects

• Proofread and edit media content, as needed

• Immerse self in clients’ industries, brands and past media coverage

• Share ongoing status updates on progress against campaign goals and client objectives with Connectors and account team Catalysts (Account Management), and clients where appropriate

• Coach junior-level staff members and manage media specialist staff

• Consume all aspects of media and disseminate news trends to larger team

• Develop media plans for client and new business plans

• Collaborate with Catalysts to obtain necessary background, goals, assets, messages and set success metrics and expected results

• Ensure work meets budget requirements

• Provide client/spokesperson media training, as needed

• Collaborate with Catalysts on thought leadership, trend and brand media strategies

What You Have:

• 10+ years of media relations experience is required…retail experience a plus!

• Experience securing national consumer media coverage across all mediums (broadcast, newspapers, magazines and online) a must

• Good understanding and daily usage of social media

• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Tweetdeck, Radian6 and Sysomos

• Willingness to Travel  
  Demonstrated success in real-time, culture-driven media strategies

• Proven ability to identify and capitalize on opportunistic media moments

• Strong presentation skills (clients and new business meetings)

• Established relationships with key media contacts across all mediums (print, broadcast, online, etc.)

• Experience in leading successful media campaigns

• BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field

• Advanced knowledge of top-tier business and national consumer media, and well-developed-skills in building and maintaining traditional and digital media relationships

• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives

• Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing communications programs within budget

• Superior writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials including; communications plans, media POV’s, press materials, fact sheets, bylined articles, trend analysis summaries, executive correspondence, and presentations.
• Entrepreneurial attitude with a knack for building trusted relationships with clients and prospects that lead to additional, incremental new business opportunities

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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