UGC Trend Researcher and Hook Strategist

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For:

We’re looking for a UGC Trend Hunter / Hook Strategist - someone who lives and breathes content, knows what’s blowing up before it hits the charts, and has a razor-sharp instinct for what will actually convert.

You’re the type who can scroll TikTok or Reels for 10 minutes and walk away with 5 ideas, 3 hooks, and a full content plan. You don’t just chase trends - you spot the signal through the noise, craft killer hooks, and brief creators in a way that makes content perform.

If you live in TikTok, think in hooks, and can blend creativity with performance marketing discipline - keep reading.

🚀 What you'll do:

• Write sharp, actionable creative briefs that turn UGC into performance machines.

• Bridge the Content Production (CP) and UGC teams, ensuring every asset is on-brief, on-strategy, and on time.

• Collaborate with creative producers to shape messaging, angles, and storytelling that hit the mark for Meta, TikTok, and beyond.

• Turn brainstorms into clear content plans and lead the process from first idea to final ad-ready asset.

• Pick the perfect creators for each concept and manage UGC production like a pro.

• Research trends, analyze audience behavior, and keep a close eye on competitors to fuel breakthrough ideas.

• Bring social trend reports to the team bi-weekly with actionable insights and examples.

• Experiment with AI-powered creative tools to boost speed, quality, and variation.

• Oversee production with a clear understanding of shooting, lighting, location, casting, FX, and modern production techniques for scroll-stopping hooks.

💡 We'll love you if:

• Live inside TikTok - not just for work, but because you genuinely love platform-native content and stay ahead of trends.

• Have experience in the health & fitness space - you know the top creators, content types, audiences, and hooks that work.

• Have been a creator yourself with a strong portfolio and a following that proves you know how to grab attention.

• Understand the full production process from concept to shoot to edit - including technical know-how that elevates UGC quality.

• Balance creative instinct with performance rigor - you know when to innovate and when to iterate proven winners.

📈 Your impact will be measured by:

• Brief-to-Creator speed: Reduce average turnaround time from brief creation to content delivery.

• Creative quality match rate: % of UGC hitting CP quality standards.

• UGC win rate: % of content that becomes a performance winner.

• Trend velocity: How fast you spot, brief, and launch trend-driven creative.

• Cross-Team flow: Effectiveness of collaboration between UGC, CP, and analytics.

This is a role for someone who’s half trend anthropologist, half hook engineer, and 100% obsessed with making content that stops the scroll and drives results.

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro