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Growth Marketing Manager, International
Posted on 3/14/2022
Experience Level
Desired Skills
  • Own performance and goals for key international markets across paid channels
  • Partner with established centralized channel owners to test strategies and optimize campaigns in order to maximize efficiency, jumping in to actively manage international focused campaigns as needed
  • Collaborate with UA creative team and Facebook team on creative strategies and testing plans
  • Drive creative volume and pipeline for localized creative across digital channels
  • Stay on top of trends and insights in local markets to prioritize new channels, creative concepts to test
  • Onboard and manage local creative vendors, freelancers, and creators to test new ideas and support in-house creative production
  • Create and build positive relationships with local advertising partners and international networks to test new traffic sources
  • Partner with web on localization and local landing page iteration
  • Partner with offline marketing on media plans, measurement, project management, and creative
  • Conduct performance and creative reporting, giving insights into trends and action plans for partner teams
  • 4+ years experience in media buying for mobile app products
  • Experience directly managing 6+ figures of yearly ad spend across top ad networks/channels
  • Experience scaling campaigns in non-english speaking market
  • Deep understanding of attribution models
  • You've worked with SDKs and APIs, have used Tableau and/or other data tools
  • Expertise working with creative, data, localization, legal, and product teams
  • Experience onboarding and managing media & creative agencies, partners and contractors
  • Ability to build partnerships and work effectively with partner and external teams
  • Creative problem solving and critical-thinking skills
  • Ability to make calm, data driven decisions under pressure
  • Desire to be hands on
  • You are passionate about solving problems with cultural nuance
  • You care deeply about solving the mental health crisis and want to do it by scaling our paid acquisition on paid media channels
Desired Qualifications
  • Expertise with local channels internationally
  • Expertise in Influencer marketing, Landing Page Optimizations
  • Experience working with subscription business models
  • Fluent one of the languages offered by Calm

51-200 employees

Meditation and sleep app
Company Overview
Calm's mission is to make the world happier and healthier. Their vision is to build Calm into one of the most valuable and meaningful brands of the 21st century.
  • Investment + Growth - Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget.
  • Health + Wellness - We’ll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too.
  • Time + Space - When we say PTO is Take What You Need, we really mean it.
  • Parents + Kids - Your family is a vital part of our community too. That’s why we offer baby bonding leave to all salaried employees.
  • Home + Office - Your home office should be as functional and inspirational as your office office. We’ll give you a WFH stipend to help.
  • Culture + Connection - Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.
Company Values
  • Growth mindset
  • Humble & hungry
  • High EQ
  • Results focused
  • Resourceful
  • Relentless
  • Teamwork
  • Magic