Job Description

This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

The Senior Data Scientist is an internal expert in methodology and leads audience activation modeling efforts, translating complex customer data into actionable marketing strategies and personalized customer experiences through machine learning modeling. This individual possesses deep technical expertise in statistics and machine learning, with a strong focus on their application in marketing targeting.

This individual will collaborate closely with stakeholders from GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, conduct objective performance evaluations, and optimize audience activation to drive sales. You will be responsible for developing advanced marketing models, extracting valuable insights, and creating scalable solutions that identify high-return investment opportunities at the channel and tactic levels. Our team is focused on delivering forward-thinking, consumer-centric, and prescriptive solutions that enable GM to remain proactive and agile as we transition to electric vehicles (EVs).

What You'll Do

Senior Data Scientistwill be responsible for:

Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems
Create breakthrough solutions, performing exploratory and targeted data analyses
Undertake preprocessing of structured and unstructured data
Monitor and sustain model effectiveness
Present complex information using data visualization techniques
Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
Identify long-term technical innovations while continuously improving execution efficiency
Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement
Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact
Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive
Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Your Skills & Abilities (Required Qualifications)

Bachelors Degree in Data Science, Computer Science, Statistics, Applied Mathematics, Operations Research, Marketing Science, or another quantitative field
Deep knowledge of Machine Learning and Statistics. Familiarity with Deep Learning algorithms is a plus
Proficient in writing scalable code using Python and SQL/Spark, with experience working with Spark/ML, scikit-learn, NumPy, Pandas, StatsModels, PyMC, TensorFlow, PyTorch, and related packages
Experience with cloud compute platforms such as Azure with Databricks experience being especially valuable
5+ years of experience as a Data Scientist or in a related role,developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
Desired expertise in marketing analytics and advanced methods such as: customer lifetime value, consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression, media mix modeling (MMM), multi-touch attribution (MTA)
Prior experience with paid, earned, and owned media
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality

Additional Job Description

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

The expected base compensation for this role is: $130,800 - $232,900. Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Senior Scientist

Marketing Applied Sciences

General Motors

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