Regional Marketing Manager

Regional Marketing Manager (Cork, Galway, Limerick, Waterford)

Location: Role is located in Cork, with occasional travel to the other regional offices
Available for Work Visa Sponsorship: No
Business Area: UKI Core Business Services
Contract Type: 12 Months fixed term contract

The Markets function within Central Business Services (CBS) play a critical role in helping deliver against EY’s purpose and vision, by delivering distinctive, audience-centric marketing, brand, communications and business development initiatives, that have a measurable impact. We now have an exciting opportunity for a Regional Marketing Manager within our Markets team in Cork, to help us achieve our growth ambitions.

Our Regional Marketing Manager will work closely with the Markets Director and the wider Markets team, across the Island of Ireland. This role will require close working relationships with the Regional Partner in Charge and the business leaders in Munster and across our regional offices. The role will have responsibility for developing and implementing best-in-class marketing and brand building initiatives, designed to strengthen the firm’s relationships with all major C-Suite clients and targets, to drive brand profile and reputation for EY and also to support revenue growth, in line with the firm’s strategic objectives.

Major responsibilities

The role is accountable for the following elements of our regional marketing:

Marketing Planning:

Assist in developing the annual integrated strategic marketing plan for the region, to align with the wider Markets agenda and designed to deliver the firm’s strategic business objectives, across reputation, relationships and revenue, for the region.

Events and Sponsorship:

Driving out a comprehensive annual programme of client events, briefings and seminars, both in-person and virtual, including alumni events, C-Suite programmes, hospitality and industry marketing events.  In addition, the role has responsibility for managing EY’s representation at external events and ensuring the firm and its partners are duly represented.

Brand Management:

As the custodian of the firm’s brand management activities, the Marketing Manager will work closely with the firm’s in-house Creative team and wider members of the Markets team to ensure the EY Brand is represented at all times in a manner that reflects our brand values and identity.

Advertising, Digital and Social Media:

Work with the digital marketing team to ensure we leverage best practices for EY across all digital marketing and online channels to ensure EY’s brand and profile occupies a dominant position in the region. Help to put in place an annual programme of brand building activities across appropriate channels, optimise the firm’s digital, social and online activities and ensure excellence in the firm’s digital-first approach to marketing.

CRM and Analytics:

Manage the firm’s reporting and analytics around all Marketing activities for the region, to ensure that appropriate tracking, data management and ROI metrics are in place.

Thought Leadership and Content:

Working with the central Thought Leadership team, help drive out the annual programme of content for our sector and solution specialists in the region, ensuring all relevant channels are optimised to develop the profile and reputation of our Partners as subject matter experts and thought leaders, in the market.

Budget Management:

Responsibility for tracking, measuring and reporting budget spend.

Experience, Skills and Competencies required to qualify for the role

• A degree in Marketing/or a business-related degree; or equivalent work experience
• 8+ years’ experience in marketing management in a large corporate environment, preferably professional services
• Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
• Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines
• A strong track record of strategic marketing campaign and event management
• Solid experience in leveraging digital and social media to maximise campaigs
• A can-do approach and a strong team player
• The ability to juggle conflicting demands on time and prioritise effectively

What we look for

An experienced, passionate, energetic, creative and resilient individual who can strengthen our Markets team and work in partnership with the leaders of the business, to help deliver the ambitious growth objectives of the firm.

What working at EY offers

We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support and coaching from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you
   

All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:

• Pension
• Discounted Health Insurance
• Web Doctor – Free unlimited online GP Consultations for you
• The purchase of additional annual leave
• Hybrid Working
• Free Gym Membership
• Travel Pass
• Maternity & Paternity Leave
• Bike to Work Scheme
• Recognition Awards
   

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

Career Progression:

When you join EY, you will be supported to ensure that you are enhancing your skills from day one. Continuous learning, where you can develop the mindset and skills to navigate whatever comes next. As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility, so you can make a meaningful impact, your way.

Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs. We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.
 

About EY

As a global leader in assurance, tax, transaction, and advisory services, we are using the finance products, expertise, and systems we have developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities, and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Inclusion & Diversity

We hold a collective commitment to foster an environment where all differences are valued and respected, practices are equitable and everyone experiences a sense of belonging: Inclusion, diversity, and equity are part of who we are at EY. We believe that the highest-performing teams maximize the power of different perspectives and backgrounds. These teams are both diverse and inclusive and are willing to invite and learn from other perspectives. Our ability to include various viewpoints into our mindsets, behaviours and operations is fundamental to driving innovation, building strong relationships, and delivering the best solutions for our clients.

We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential. You will be embraced for who you are and empowered to use your voice to help others find theirs.

As an equal opportunities’ employer, we welcome applications from people of all backgrounds. Reasonable accommodations are offered at every stage of our recruitment process.

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any disability-related adjustments or accommodations you may need.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

IMPORTANT: Where Agency assistance is required, our Talent Team will engage directly with suppliers. CVs / Profiles should not be shared directly with Hiring Managers. Unsolicited CVs / Profiles supplied to EY by Recruitment Agencies will not be accepted for this role.