Digital Media Strategist

Digital Media Strategist

The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations.   

Under the supervision of the Senior Director, Media Services, the Digital Media Strategist aids in the day-to-day planning, management, execution, stewardship, and reporting of digital media (paid advertising) campaigns for ASU Enterprise Partners (ASUEP) and Arizona State University clients/units, which includes paid search, paid social, display ads, sponsorships, and site direct buys across the university.

What you’ll do

• Develops, manages, and executes effective digital media plans for units/colleges across the university that meet and exceed client advertising related business goals

• Routinely works in collaboration with marketers across the university to provide sound digital media recommendations, test and optimize strategies across various platforms, troubleshoot issues, and ensure the effective execution of each plan

• Directly involved in campaign set-up, routing of assets through the appropriate approval process, conducting quality assurance, and performance reporting

• Responsible for the documentation and maintenance of all final creative in a university-wide ad library that is shared with executive leadership

• Focuses on ongoing campaign management, leads calls/meetings with each unit to present media plan recommendations, metrics, and performance, and provide detailed meeting minutes to all meeting attendees to ensure follow up items are documented, and action items are assigned

• Builds and maintains media plan flowcharts and/or presentations

• Executes digital media campaigns for multiple units including pay per click (PPC) search and social across Facebook, LinkedIn, Snapchat, TikTok, Google, Bing as well as site direct buys

• Understands, sets up, and manages new and existing Paid Search and Social campaign components including, but not limited to, ad copy, bid prices, cost per conversion, cost per click, keyword research, attribution, etc.

• Optimizes PPC self-serve campaigns against KPIs such as lead volume, site traffic, reach, CPA, CPM, viewability or offline results

• Makes strategic recommendations for testing and optimizations to improve performance for the client/unit and internal teams on an ongoing basis

• Sets up campaigns for appropriate ad and conversion tracking in vendor platforms, brand safety, CRM, and analytics tools

• Reports campaign performance by preparing decks and/or other reports from multiple tracking and analytics sources

• Stays current with industry trends and best practices

• Manages and maintains vendor relationships including methodology and product roadmaps of each platform

• Takes the leading role in the monthly invoicing process with both the media vendors and the individual units

• Partners with multiple colleagues to coordinate complex timelines and workflows

• Coordinates and manages production calendars to ensure creative is developed and deadlines are met and works in conjunction with the creative services and production coordinators to route creative through necessary approvals

• Other duties as assigned

What you'll need

• Knowledge of digital media technologies and tag management

• Fluent in PPC platform automated features, metrics and attribution methodology including best practices

• Strong attention to detail and problem-solving skills; ability to multi-task, take initiative and set priorities while still being flexible

• Self-motivated, dependable and can work in a team environment as well as individually

• Excited to work in a dynamic environment where there are as many questions as answers

• Strong Microsoft Office Suite skills, particularly Excel and PowerPoint

• Comfortable recommending new solutions for existing processes

• Collaborative style, combined with the ability and desire to work in a team-based environment

• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information

• Strong and collegial interpersonal skills and an ability to communicate effectively in person, in writing, and by phone

• Excellent listening skills with a strong ability to read people and adapt working style, communication, and responses accordingly

• Adept at navigating complex environments with evolving priorities and communication plans

Relevant qualifications

• Bachelor's degree in Communications, Marketing, Business, or related discipline

• Five (5) years of related experience, including previous experience working in an advertising agency environment (or similar) where multi-tasking is crucial

• Or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved

Preferred education and experience

• Google Analytics/Ads and Blueprint Certifications

• Experience working for an organization who specializes in integrated CX plans, serving as a facilitator and/or providing training on paid search ads and marketing on Google

Benefits

• Hybrid work schedule. We work from home two days a week!

• Comprehensive benefits package, including medical, dental, and vision insurance

• 401(k) plan with matching employer contribution

• 22 days of vacation time

• 11 holidays, including your birthday

• Parental leave

• Significant tuition reductions

• Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest

• $30 bi-weekly cell phone reimbursement

About ASU Enterprise Partners

ASU Enterprise Partners is a private, nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty.

ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. 

At ASU Enterprise Partners

We serve

ASU and one another with integrity, trust and compassion

We engage

step up, own it, collaborate

We innovate.

continuously, fearlessly, make decisions and take risks

We care

that everyone feels respected and valued for who they are

ASU Enterprise Partners is an Equal Opportunity Employer