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Customer Marketing Manager, Americas
Posted on 2/23/2022
Mountain View, CA, USA • United States
Experience Level
Desired Skills
  • 5+ years of B2B marketing experience in a fast-growth environment ideally from an enterprise SaaS / corporate marketing background
  • Experience in customer, advocacy and / or loyalty marketing
  • Experience designing and managing community programs
  • Background in managing multi-channel marketing campaigns including emails, in-app messages, events and webinars
  • Experience working cross functionally to develop and execute complex marketing campaigns and programs
  • Become an expert on our Americas customers, their stage in the customer lifecycle and their overall account health status to inform marketing strategies and campaigns
  • Build, execute and optimize campaigns, events and initiatives to drive customer engagement, adoption and success across the customer lifecycle
  • Collaborate with regional customer success, sales, creative, product, product marketing team and the global customer marketing teams to build and develop innovative campaigns that drive product and content adoption, usage and ultimately conversion or renewal
  • Coordinate with Global Customer Marketing to develop collateral such as marketing kits and case studies. Work with regional Customer Success Managers and Account Executives within Coursera to identify and secure approvals from customers for inclusion in marketing assets
  • Track performance of key metrics, tests, and campaigns to drive constant improvement and report to the leadership team
  • Lead local execution of key global initiatives and special projects as needed
Desired Qualifications
  • Background using data to build and optimize marketing campaigns and programs; experience with Salesforce and Gainsight is a plus
  • Self-starter, ability to thrive in a fast-paced, start-up environment
  • Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
  • Exceptional organizational skills and great attention to detail
  • Exceptional verbal and written communication skills

1,001-5,000 employees

Online education company
Company Overview
Coursera’s mission is to provide quality learning experience to anyone, anywhere. The company is building a global online learning platform that offers on-demand online courses and degrees.
  • Lifelong learning - Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform.
  • Health and wellness - We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services.
  • Parental leave - Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life.
  • Make-a-thon - We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work.
  • Time away - Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls.
  • Remote work - Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two.
  • Equity - Employees earn company stock, so you can own what we build together and share in our success.