VP, Analytics

The VP, Analytics will be a leader with clients and colleagues, delivering data-driven, actionable insights and approaches. Ideal candidates will be excited about championing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online media and marketing space. Are you interested in developing solutions based on evidence and insight? Do you obsessively track digital and tech trends? Are you passionate about using data to guide brand and business decisions?

About you: You are a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. You think and write clearly, and you understand diverse media platforms and technology. You can develop innovative measurement strategies, lead business intelligence efforts and manage the execution of analyses designed to drive deep understanding of consumer behavior and communications performance of today’s brand communications challenges.

Responsibilities:

• Work across teams on consumer brand and corporate communications strategies from start to finish, including execution and performance evaluation.
• Partner with data, product, AI and other specialist teams across the agency to pilot and implement innovative solutions for clients
• Lead the analytics business in Canada, working closely with North American and Global Analytics & Intelligence teams
• Support and advance established Weber Shandwick analytic products and methodologies for Canadian clients
• Champion the use of data to inform decision-making at all levels internally and externally.
• Provide hands-on consultancy, collaboration and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Proficiency with earned, owned, and paid aspects of digital content management, including social media, site analytics and search.
• Experience using media/marketing intelligence, social listening, or other research tools such as: YouGov, Talkwaker, Cision, Quid, Vividata, Meltwater and others.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment. 
• Reports to regional Innovation + Intelligence Lead, plays an active role in team development, and manages, supervises and mentors talented and eager junior staff.
• 8-10 years’ experience (preferably in consumer marketing, PR and/or advertising)

About Us

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $126,000.00 - $160,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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