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Full-Time

Senior Marketing Manager

Posted on 8/26/2024

blend360

blend360

201-500 employees

Consulting in marketing analytics and data science

Data & Analytics
Consulting
Consumer Software

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Knowledge of the money transfer and card issuance space to assist in go-to-market planning and execution.
  • Solid background and understanding of the importance of omni-channel efforts.
  • Proven discipline, drive for results and ability to make commercial decisions.
  • Demonstrated ability to manage operational budgets with sound judgment utilizing external resources.
  • Strong communication and interpersonal skills that spans cultural differences.
  • Strong executive presence and communication skills.
Responsibilities
  • Be responsible for keeping up with the rapidly evolving technologies and capabilities within the digital and social media marketing worlds.
  • Be responsible for marketing plan integration by working with other product and marketing teams globally.
  • Help plan the global and country specific marketing strategies in partnership with the product and marketing leaders of the business.
  • Assist in managing external marketing agencies to plan, execute and report on all marketing activations globally and tailored by country.
  • Recommend changes as required based on ongoing monitoring of performance.
  • Manage the analytical framework that measures and tracks our performance including selection of marketing tools.
  • Possess the ability to manage projects from inception through execution by being strong leader but fostering teamwork to build and implement.

BLEND360 specializes in consulting services focused on marketing analytics, data science, and marketing technology (MarTech). The company helps businesses improve their marketing strategies by providing insights derived from data analysis. Their services include consulting on marketing analytics, strategy activation, and implementing MarTech solutions, which enable clients to make informed decisions based on performance data. What sets BLEND360 apart from its competitors is its approach of integrating its consultants into the clients' teams and cultures, fostering collaboration and ensuring that they work closely with clients to drive success. The goal of BLEND360 is to enhance marketing performance for its clients, leading to measurable results and business growth.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

Columbia, Maryland

Founded

N/A

Growth & Insights
Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
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Simplify's Take

What believers are saying

  • The launch of a generative AI suite positions BLEND360 at the forefront of innovation in the data science space.
  • Acquisitions of companies like Montevideo Labs and FutureproofAI expand BLEND360's global footprint and enhance its service offerings.
  • A $100M minority investment from Recognize provides strategic guidance and resources for international expansion.

What critics are saying

  • The competitive landscape in marketing analytics and data science requires BLEND360 to continuously innovate to maintain its edge.
  • Integrating multiple acquisitions could pose challenges in aligning company cultures and technologies.

What makes blend360 unique

  • BLEND360's unique approach of integrating seamlessly with clients' teams and cultures fosters a collaborative environment that drives success, unlike traditional consulting firms.
  • The company's focus on data-driven insights and performance data to optimize marketing strategies sets it apart in the competitive marketing analytics landscape.
  • Recent acquisitions like Montevideo Labs and FutureproofAI enhance BLEND360's global capabilities and expertise in omnichannel decision management solutions.
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