INACTIVE

Full-Time

Product Marketing Manager

Scribd

201-500 employees

Digital library

Consumer Software

Compensation Overview

$97,000 - $166,000

Mid, Senior

San Francisco, CA, USA + 1 more

Required Skills

Mergers & Acquisitions (M&A)

Marketing

Data Analysis

Requirements

You are collaborative and have the ability to influence and find common ground with cross-functional partners
You have a strong pulse on pop culture and the latest social media trends to inform culturally relevant campaigns
You are comfortable working in a scrappy environment
You are good at balancing strategy & execution. You're able to focus on the details as well thinking about the broader narrative and strategy
You are able to communicate both concisely & persuasively to your cross functional partners in both written and verbal forms
You are quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking
4-6 years of experience in product marketing, or consumer marketing
Having at least 2+ years as a PMM on a consumer product is a plusConsumer marketing background
Having experience working in entertainment, media or in the publishing industry is a plusHave a growth mindset and strong desire to learn, grow, and take on new challenges
Ability to operate autonomously in a fast-paced, changing environment
Experience working with talent a plus
Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico
This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work
#LI-Remote

Responsibilities

Develop the positioning, messaging and go to market strategy for our Scribd Originals
Shape the product marketing strategy for Scribd Originals by leveraging consumer insights and serving as the key strategic stakeholder between cross-functional partners (Product Management, Content Acquisition, Talent, Social, Editorial, Creative, Paid Media and more
Collaborate with Product to influence the roadmap to drive increased discovery and engagement of Scribd Originals
Work with the product and design teams to support the merchandising of our Scribd Originals on our owned properties
Partner and coordinate with the creative, marketing and analytics to plan & execute, and measure the success of individual campaigns
Perform market analysis to develop strategic, insight-driven content acquisition recommendations, by developing a deep understanding of readers and listeners' needs, the competitive landscape and overall industry trends

Desired Qualifications

You have a passion for consumer products. if you're familiar with the digital and audio book category

At Scribd (pronounced “scribbed”), we believe reading is more important than ever. Join our cast of characters as we work to change the way the world reads by building the world’s largest and most fascinating digital library: giving subscribers access to a growing collection of ebooks, audiobooks, magazines, documents, Scribd Originals, and more. In addition to works from major publishers and top authors, our community includes over 1.9 M subscribers in nearly every country worldwide.

Have you heard about our future of work program, Scribd Flex? As a key principle, we embrace flexibility and allow employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences. And, we create intentional in-person moments with each other that build culture and connection.

About the team and role

Product marketing sits at the center of marketing, partnerships, product, design, user research and engineering and is responsible for the increased adoption and engagement of our products and features. We are looking for a product marketing manager to fill an important role on the team. Working closely with XFNs across marketing, product, content acquisition team and others, you will champion the voice of our customer and drive the GTM planning & execution for Scribd Originals. This includes developing the positioning & messaging, identifying the target audience, working with Product to influence the roadmap and developing the GTM plan. You will be responsible for planning & executing insight driven marketing campaigns that inspire cross-functional teams and promote our original content across a variety of touchpoints, on and off platform.

About you

• You are collaborative and have the ability to influence and find common ground with cross-functional partners

• You have a passion for consumer products. Bonus if you’re familiar with the digital and audio book category.

• You have a strong pulse on pop culture and the latest social media trends to inform culturally relevant campaigns.

• You are comfortable working in a scrappy environment.

• You are good at balancing strategy & execution. You’re able to focus on the details as well thinking about the broader narrative and strategy

• You are able to communicate both concisely & persuasively to your cross functional partners in both written and verbal forms.

• You are quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking.

What you will do

• Develop the positioning, messaging and go to market strategy for our Scribd Originals

• Shape the product marketing strategy for Scribd Originals by leveraging consumer insights and serving as the key strategic stakeholder between cross-functional partners (Product Management, Content Acquisition, Talent, Social, Editorial, Creative, Paid Media and more

• Collaborate with Product to influence the roadmap to drive increased discovery and engagement of Scribd Originals

• Work with the product and design teams to support the merchandising of our Scribd Originals on our owned properties.

• Partner and coordinate with the creative, marketing and analytics to plan & execute, and measure the success of individual campaigns

• Perform market analysis to develop strategic, insight-driven content acquisition recommendations, by developing a deep understanding of readers and listeners’ needs, the competitive landscape and overall industry trends

Requirements

• 4-6 years of experience in product marketing, or consumer marketing.

• Having at least 2+ years as a PMM on a consumer product is a plusConsumer marketing background

• Having experience working in entertainment, media or in the publishing industry is a plusHave a growth mindset and strong desire to learn, grow, and take on new challenges

• Ability to operate autonomously in a fast-paced, changing environment

• Experience working with talent a plus

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $117,500 [minimum salary in our lowest geographic market within California] to $174,750[maximum salary in our highest geographic market within California].

Outside of California, the reasonably expected salary range is between $97,000 [minimum salary in our lowest US geographic market outside of California] to $166,000 [maximum salary in our highest US geographic market outside of California].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Benefits, Perks, and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Tuition Reimbursement

• Learning & Development programs

• Quarterly stipend for Wellness, Connectivity & Comfort

• Mental Health support & resources

• Free subscription to Scribd + gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Diversity, Equity, & Inclusion programs

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

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We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [email protected] about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

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Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico. *This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.

#LI-Remote

Scribd

View

Website

View Company Profile

Scribd's mission is to change the way the world reads.

Company Stage

Series E

Total Funding

$106.1M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights

Headcount

6 month growth

↓ -5%

1 year growth

↓ -4%

2 year growth

↓ -1%

Benefits

Diversity, Equity, and Inclusion - A robust Diversity, Equity and Inclusion program that includes company-wide training, equitable hiring best practices, Employee Resource Groups, and company-wide goals.

Scribd flex - We embrace flexibility as a key principle and will allow employees, in partnership with their manager, to choose the workstyle that best suits their individual needs and preferences.

Health, Dental, Vision, Life & Disability - We offer comprehensive healthcare plans and cover premiums for employees at 100%. PPO, HMO, and High Deductible Health Plans are available so you can choose whichever coverage supports your lifestyle best.

Matching 401(k) - Easily save for retirement with our 401(k) plan and take advantage of up to 3% company match with no waiting period.

Paid Time Off - A generous paid time off program that includes vacation time, personal days, sabbaticals, volunteer time, winter break, sick time, and more.

Paid parental leave - We provide paid time away from work for our new biological, adoptive, or foster parents.

Wellbeing - Resources, workshops & events to support your wellbeing journey: Mind, Body & Soul.

Curated Career Paths and Continuous Learning - The power to explore career paths & possibilities, and the tools to support your growth. From continuing education, degrees, or certifications, we support our employee’s career journeys.

INACTIVE