Full-Time

Marketing Specialist

Updated on 2/6/2025

Teledyne

Teledyne

11-50 employees

Industrial & Manufacturing
Aerospace
Consumer Goods

Compensation Overview

$70k - $93.3kAnnually

Senior, Expert

No H1B Sponsorship

Woodridge, IL, USA

Candidates must be a 'US Person' (US Citizens, US Nationals, lawful permanent residents, asylees or refugees). Travel is required for this position.

US Citizenship Required

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Social Media
SEO
Marketing
Data Analysis
Google Analytics

You match the following Teledyne's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • BA/BS degree in Marketing, Business, Communications, or related field
  • MBA Preferred
  • Minimum 7 years of experience in B2B marketing with experience in content strategy, lead generation and nurture campaigns
  • Strong writing skills with the ability to translate complex technical details into customer benefits
  • Proven track record in managing product marketing mixes and product marketing management concepts/methods
  • Extensive experience in developing product strategies, and new product introduction plans
  • Strong knowledge of market intelligence methods, market segmentation, and business development
  • Travel is required for this position
  • Successful applicants must be a 'US Person' (US Citizens, US Nationals, lawful permanent residents, asylees or refugees)
Responsibilities
  • Work with Teledyne Corporate Marketing to drive growth through expanded brand awareness, lead generation, content development, and communication across targeted growth markets
  • Experience developing and implementing integrated marketing plans spanning thought leadership content, literature, presentations, blogs, articles, digital campaigns, advertising, and in person marketing such as customer visits, tradeshows, conferences
  • Collaborate with Strategic Product Management and Development Engineering to create product roadmaps and technical-commercial frameworks
  • Plan and execute new product campaigns to ensure they deliver the desired business results
  • Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, and provide regular reporting and analysis
  • Take ownership of the day-to-day website content updates to support product launches, technical support content, promotions, and content publishing
  • Maintain an editorial calendar that includes a variety of content (articles, blogs, infographics, newsletters, whitepapers, special reports, and more) to meet lead generation and nurture goals
  • Define and track metrics linked to marketing success and, leveraging Account Base Marketing, analytics and data-driven insights on marketing effectiveness, continuously adapt and improve messaging and campaigns
  • Introductions, develop competitive positioning, value propositions, pricing strategies, application marketing plans, market analysis, customer insights, and training
  • Create effective go-to-market plans to support sales teams in engaging target customers through market assessments to identify opportunities and monitor competitive activities
  • Create, write and edit a variety of marketing content including web copy, e-newsletters, advertising copy, blog posts, video, promotional materials and some social media

Company Stage

IPO

Total Funding

N/A

Headquarters

Thousand Oaks, California

Founded

1960

Simplify Jobs

Simplify's Take

What believers are saying

  • Teledyne FLIR's USCG contract boosts its presence in defense imaging systems.
  • Partnership with TerraPower opens opportunities in the nuclear energy sector.
  • High-power RF GaN switch supports telecommunications and radar system advancements.

What critics are saying

  • Integration challenges from Excelitas acquisition may strain financial resources.
  • Cerberus XL C-UAS faces competition from Raytheon and Lockheed Martin.
  • High-power RF GaN market competition could impact Teledyne's market share.

What makes Teledyne unique

  • Teledyne's acquisition of Excelitas enhances its aerospace and defense electronics capabilities.
  • The Cerberus XL C-UAS platform aligns with growing counter-drone technology demand.
  • Z-Trak 3D Apps Studio targets expanding 3D machine vision applications in manufacturing.

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Benefits

Hybrid Work Options