About Upshop:

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink, food safety and sustainability across the entire store. 150+ retail chain accounts trust our software in over 30k+ stores, 9 countries, and 3 continents.

Overview of the role:

We are seeking a highly motivated and results-driven Growth Marketing Specialist to join our team. In this role, you will be responsible for establishing and scaling our demand generation practice while ensuring the growth of marketing-sourced new business. You will be instrumental in driving our marketing strategy and helping our brand soar to new heights.

Responsibilities: 

• Optimize Demand Generation Practice: Develop and execute strategies to optimize demand generation practice that drives marketing-sourced new business. Implement tactics to maximize our presence and visibility in the market.
• Campaign Development and Management: Create and manage end-to-end marketing campaigns, leveraging various tactics such as paid media, paid social, display advertising, SEO, Account-Based Marketing (ABM), and email marketing. Ensure campaigns align with our brand and messaging.
• Inbound Strategy Optimization: Continuously optimize our inbound strategy, making data-driven decisions to improve lead generation, conversion rates, and the customer journey.
• Customer Lifecycle Strategy: Devise and execute comprehensive plans to target, acquire, and nurture qualified customers throughout the entire customer lifecycle. This includes creating content such as blogs, podcasts, paid media, email campaigns, SEO strategies, and YouTube videos.

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years proven experience in demand generation and growth marketing.
• Proficiency in marketing tools and analytics platforms; Hubspot, Walnut, ZoomInfo, Salesforce, Gong.
• Working knowledge of Salesforce is a must.
• Proficiency in WordPress for blog uploads, website maintenance, etc.
• Strong understanding of SEO, content marketing, email marketing, and paid advertising.
• Exceptional analytical skills and a data-driven mindset.
• Excellent communication and collaboration skills.
• Ability to adapt in a fast-paced and evolving agile environment.

Preferred Qualifications: 

• Experience working in grocery, food retail, or similar industries.
• Certification in Google Ads, LinkedIn ads, Facebook Ads, or other relevant platforms is a plus.

Benefits/Perks: 

• Hybrid-Remote
• Competitive salary
• Employer-matched 401(k) plan 
• Attractive paid time off policy
• Home office support