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Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

Acqueon

Acqueon

201-500 employees

Omnichannel campaign management software provider

Enterprise Software
Cybersecurity
Financial Services
Healthcare

Senior, Expert

Dallas, TX, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 7+ years of experience in SaaS product marketing.
  • Contact Center experience is a huge plus.
  • Strong background in messaging complex products, great writing skills, and a knack for establishing competitive differentiation.
  • Knowledge of any/all the following: healthcare, financial services, banking, artificial intelligence, campaign management, and SaaS products.
  • Demonstrated success managing large scale technology products.
  • Ability to demonstrate prior work - excellent presentations, messaging frameworks, competitive analysis, etc.
  • Strong writing and communication skills.
  • Experience suggesting improvements to website content and/or design.
  • Experience working with PR agencies to amplify messaging.
  • Track record of achieving results in a fast-paced work environment.
  • Ability to work onsite or in a hybrid capacity in Dallas office.
  • A strong technical background with experience translating complex technological concepts into broadly understandable language and value propositions.
Responsibilities
  • Develop, drive, and execute the vision and mission of Acqueon’ s GTM messaging.
  • Leverage key insights to drive innovation by scanning global market trends, analyzing case studies, and identifying areas where Acqueon’ s products can enter or disrupt a new or adjacent market.
  • Work with product leaders to ensure that product strategy reflects the voice of the market and is consistent with Acqueon’ s overarching portfolio strategy.
  • Create compelling go-to-market strategies and content, including presentations, events, demos, and website materials.
  • Closely collaborate with sales and product on educating and equipping our sales team with compelling and differentiated product-focused content.
  • Work collaboratively across Acqueon's GTM teams; ensuring input and alignment.
  • Partner closely with the marketing and product departments to identify themes and differentiation across our channels – advertising, email, cross-promotion, brand, PR, events, social & community – to drive best in class marketing plans and campaigns.

Acqueon specializes in omnichannel campaign management software that helps businesses engage with their customers through various communication channels like phone, email, and social media. Their software includes features such as Predictive Dialing, which automatically connects answered calls to agents, and AI tools that analyze customer data to predict outcomes and suggest effective actions for agents. This approach enhances the efficiency of customer interactions, particularly for industries like banking and telehealth that require strong customer engagement capabilities. Acqueon differentiates itself from competitors by providing a comprehensive suite of tools that includes intelligent workflows, privacy compliance, and identity verification, all managed from a unified admin command center. The company's goal is to improve business performance by enabling proactive and data-driven customer engagement strategies.

Company Stage

Private

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2019

Growth & Insights
Headcount

6 month growth

9%

1 year growth

16%

2 year growth

26%
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Simplify's Take

What believers are saying

  • Acqueon's recent enhancements to its Conversational Engagement Platform and partnerships with industry leaders like Cresta and Five9 position it for significant growth.
  • The company's commitment to compliance and regulatory standards, particularly in outbound collections, ensures long-term client trust and success.
  • Strategic leadership hires, such as the new Global Head of Sales and Chief Product Officer, indicate a strong focus on scaling operations and driving revenue growth.

What critics are saying

  • The competitive landscape in omnichannel campaign management is intense, requiring continuous innovation to maintain a competitive edge.
  • Integration of new AI features and platform migrations could pose technical challenges and disrupt service continuity.

What makes Acqueon unique

  • Acqueon leverages advanced technologies like Predictive Dialing and AI to optimize customer engagement, setting it apart from competitors who may not offer such sophisticated tools.
  • The company's focus on privacy compliance and identity verification ensures secure and trustworthy communications, a critical advantage in sectors like banking and telehealth.
  • Acqueon's unified admin command center allows businesses to control and monitor campaigns from a single platform, enhancing operational efficiency.