Full-Time

Theatrical Marketing Manager

Confirmed live in the last 24 hours

Crunchyroll

Crunchyroll

1,001-5,000 employees

Streaming service for anime and dramas

Entertainment

Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 5+ years of experience in similar roles in entertainment; experience working in film ideal.
  • Experience working on high impact theatrical or entertainment campaigns.
  • Experience managing 360 integrated campaigns (including AV/trailers, digital/social, print and out-of-home) at a global level.
  • Well-versed in the preparation and delivery of campaigns, including requesting creative assets, project management, and working with both external and internal partners.
  • Care about cultural nuances that come with working with global partners (external and internal) to plan campaigns and oversee execution across digital platforms, TV, events, and OOH.
  • Experience collaborating with multiple territories on campaign components and marketing plans, ensuring alignment to overarching global campaign strategy, from campaign pitch, trailer launch, campaign strategy share-outs, and main campaign asset development.
  • Experience working with recaps and ongoing campaign reporting.
  • Experience managing multiple titles at the same time, and working with many different internal and external teams (brand, publicity, research, data, research, and partnerships) to gain input on strategic direction and to inform planning and strategy.
  • Strong project management skills and organizational skills; thrive in a fast-paced environment.
  • Appreciation for movies/film!
Responsibilities
  • Lead the EMEA release of new and sustaining anime film releases across a diverse range of genres, leading and galvanising the work with cross functional teams, and maintaining and building relationships with our creators / licensors.
  • Manage theatrical marketing campaigns from ideation to execution including campaign positioning and strategy, tactical campaign execution, and creative asset management.
  • Manage budgets and timelines, ensuring relevant partners stay informed about any campaign updates and release deliverables are met.
  • Be responsible for end-to-end launch, management, and tracking theatrical campaigns across traditional, digital, and emerging platforms.
  • Manage multiple responsibilities with a direct emphasis on film campaigns that drive awareness and global box office.

Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. Its platform offers both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. This subscription-based model, combined with advertising revenue and merchandise sales, allows Crunchyroll to cater to different audience segments. What sets Crunchyroll apart from competitors like Netflix and Hulu is its exclusive focus on niche content that appeals to dedicated fans of anime and Asian pop culture. The company's goal is to build a strong community around its platform while providing a wide range of content that resonates with its audience.

Company Stage

Acquired

Total Funding

$4.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

4%

1 year growth

14%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Crunchyroll's strong brand and loyal customer base provide a stable platform for growth and innovation.
  • Collaborations with popular figures like rapper Logic and partnerships with gaming companies like Gameloft expand Crunchyroll's reach and influence.
  • The continuous addition of new shows and home media releases keeps the content fresh and engaging for subscribers.

What critics are saying

  • The highly competitive streaming market requires Crunchyroll to continuously innovate to retain its niche audience.
  • Dependence on licensing agreements for popular anime titles could pose risks if content providers choose to partner with competitors.

What makes Crunchyroll unique

  • Crunchyroll's exclusive focus on anime, manga, and Asian dramas sets it apart from general streaming services like Netflix and Hulu.
  • The dual revenue model of ad-supported free content and premium subscriptions allows Crunchyroll to cater to a wide range of users while ensuring a steady income.
  • Crunchyroll's venture into original content production and merchandise sales further strengthens its brand and community engagement.

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