Newsweek is actively seeking an experienced and highly motivated Sr. Analytics Manager with a focus on Audience Analysis to join our dynamic team. In this role, you will be responsible for leading and executing audience analysis strategies, utilizing a range of tools including Microsoft PowerBI, Microsoft Fabric, Comscore, and SimilarWeb. Your insights will play a critical role in guiding our media organization’s content strategies, audience development, and overall business growth.

Key Responsibilities:

• Audience Analysis & Insights:
• Develop and implement audience analysis strategies to identify key demographics, behaviors, and trends.
• Utilize Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb to gather, analyze, and interpret data related to audience engagement, content performance, and market positioning.
• Create detailed reports and dashboards to communicate findings to stakeholders across the organization.
• Work closely with content, marketing, and product teams to provide data-driven insights that enhance audience engagement and retention.
• Data Management & Strategy:
• Oversee the collection, integration, and maintenance of audience data from multiple sources.
• Ensure data accuracy and consistency across different platforms and tools.
• Develop and refine metrics and KPIs to measure audience growth, engagement, and retention.
• Collaboration & Leadership:
• Collaborate with cross-functional teams including marketing, content, product development, and executive leadership to align audience analysis initiatives with business goals.
• Present insights and recommendations to senior leadership to influence strategic decisions.
• Tool Utilization & Optimization:
• Maintain expert-level knowledge of Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
• Stay updated on industry trends and emerging tools to continuously enhance audience analysis capabilities.
• Optimize the use of current tools and recommend new tools and methodologies as needed.

Required Qualifications:

• Bachelor’s degree in Analytics, Statistics, Data Science, Marketing, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in analytics, with at least 3 years focused on audience analysis within the media industry.
• Proficiency in Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Experience leading a team and managing multiple projects simultaneously.
• Excellent communication and presentation skills, with the ability to translate data insights into strategic recommendations.
• Strong understanding of media industry trends and audience behavior.

Preferred Qualifications:

• Experience with other analytics tools such as Power BI.
• Knowledge of digital marketing strategies and metrics.
• Familiarity with SQL or Python for advanced data analysis.

Salary Expectations: $120,000- $150,000+ commensurate with experience