Assistant Director of Marketing

The Assistant Director of Marketing for Vanderbilt University’s College of Connected Computing (CCC) will lead the development, implementation, and execution of creative, strategic marketing, branding, and public relations initiatives that elevate the College’s unique national profile. This role will design campaigns that go beyond traditional Vanderbilt outreach—building connections with new audiences, enhancing awareness of our groundbreaking programs, and positioning the College as a national leader in computing, technology, and innovation.

The ideal candidate will be an inventive storyteller, a strategic communicator, and a collaborative partner, skilled at developing integrated marketing strategies that inspire engagement from industry leaders, prospective students, alumni, donors, and the general public.

About the College of Connected Computing
The College of Connected Computing is Vanderbilt’s first new college in 40 years and is currently developing its administrative structure. The new, interdisciplinary college will advance breakthrough discoveries and strengthen computing education through a “computing for all” approach. The college will be rapidly growing over the course of the next three years.

Duties and Responsibilities
Strategic Marketing & PR Leadership
• Develop and implement integrated marketing, branding, and PR strategies that communicate the College’s distinct vision and value nationally.
• Identify and leverage compelling stories, research breakthroughs, and faculty/student achievements to engage new audiences beyond traditional academic channels.

Brand Awareness & Positioning
• Establish a clear, cohesive brand identity for the College across digital, print, and media platforms.
• Ensure consistent messaging that reflects the College’s innovation, academic excellence, and societal impact.

Creative Campaign Development
• Design multi-channel marketing campaigns (digital, social, print, broadcast) to promote programs, events, research, and initiatives.
• Collaborate with internal teams and university communications to align campaigns with institutional goals.
Partnership & Outreach Expansion
• Build and maintain relationships with industry leaders, media outlets, community organizations, and alumni to amplify the College’s reach.
• Coordinate with development and advancement teams to support fundraising and donor engagement efforts.

Content & Collateral Creation
• Oversee production of marketing materials, videos, and digital content showcasing the College’s work.
• Guide social media strategy and online presence to foster engagement and thought leadership.

Performance Measurement & Reporting
• Define and track key performance indicators to assess marketing impact.
• Use data insights to refine strategies and report results to senior leadership.

Supervisory Relationship:
This position may provide direct and/or indirect supervision to professional or student workers. The position reports functionally and administratively to the Dean of the College of Connected Computing.

Qualifications
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field required; Master’s degree preferred.
• 5+ years of professional marketing, branding, or public relations experience, preferably in higher education, technology, or innovation-focused organizations.
• Proven ability to develop and execute successful national marketing campaigns.
• Strong storytelling, writing, and content creation skills.
• Proficiency with marketing platforms, digital advertising, analytics tools, and Adobe Creative Suite.
• Experience building partnerships with media, industry, and community organizations.
• Creative thinker with a track record of innovative, audience-focused campaigns.
• Organized, detail-oriented, and able to thrive in a fast-paced, collaborative environment