Social Media Lead
Posted on 7/19/2023

1,001-5,000 employees

Zero commission stock & crypto trading
Company Overview
Robinhood’s mission is to democratize finance for all. The company believes that everyone should have access to the financial markets, and Robinhood was built to make investing friendly, approachable, and understandable for newcomers and experts alike.
Menlo Park, CA, USA • New York, NY, USA
Experience Level
Desired Skills
Customer Service
Customer Success & Support
Social Media
  • 10+ years working in social media marketing and communications media for consumer brands with experience teaching a variety of audiences across platforms, community & brand building, product marketing and issues management
  • Building out a social strategy with a clear point of view on channels, content and creative best practices vs. inheriting a strategy to execute against
  • Experience in financial services or fintech
  • A deep understanding of internet culture, new channels like TikTok, and new tactics like Twitter Spaces
  • You'll have deep existing relationships with finfluencers and communities focused on crypto
  • Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visitRobinhood - US Applicant Privacy Policy. If you are an applicant located in the UK or EEA, please visit the Robinhood - UK/EEA Applicant Privacy Policy
  • Developing and executing on Robinhood's social strategy (including content, creative, community) that connects with, adds value for, and builds an authentic and engaged community of Robinhood users online
  • Own and communicate the social strategy & processes internally working cross-functionally with key stakeholders like marketing, compliance, customer service, product, engineering and our leadership teams to influence how we utilize our channels and how communicate our business and brand needs
  • Craft social plans to support key moments that influence the thinking and behavior of key audiences, in support of major launches and corporate moments including but not limited to: product marketing initiatives, brand efforts, consumer comms, reputation and trust, and key partnership announcements
  • Set benchmarks; optimize and improve social channel health tied to metrics (follower growth, social conversation volumes and sentiment, and content performance)
  • Develop influencer strategy to supplement social strategy and develop processes and relationships to scale program
  • Partners with comms teamto supplement coverage of and amplifies news about Robinhood's products, services, and customers
  • Collaborating with Robinhood's broader communications team to translate and frame often complex and dynamic matters that may affect the business;Assist with crisis management communications strategy