About the team + role

The preferred location for this position is in or around Robinhood’s offices in Menlo Park, CA or New York, NY with in-office work capabilities, as may be required by management.

Our marketing team is looking for a Social Media Lead to redefine our social strategy to amplify Robinhood across social channels and build a meaningful community with our customers. You’ll guide a small team that shapes Robinhood’s social narrative, builds community, aligns our messages with business & brand goals, responds to corporate issues, and informs product GTM marketing and communications strategies. 

What you’ll do

• Developing and executing on Robinhood’s social strategy (including content, creative, community) that connects with, adds value for, and builds an authentic and engaged community of Robinhood users online
• Own and communicate the social strategy & processes internally working cross-functionally with key stakeholders like marketing, compliance, customer service, product, engineering and our leadership teams to influence how we utilize our channels and how communicate our business and brand needs
• Craft social plans to support key moments that influence the thinking and behavior of key audiences, in support of major launches and corporate moments including but not limited to: product marketing initiatives, brand efforts, consumer comms, reputation and trust, and key partnership announcements.
• Set benchmarks; optimize and improve social channel health tied to metrics (follower growth, social conversation volumes and sentiment, and content performance).
• Develop  influencer strategy to supplement  social strategy and develop processes and relationships to scale program
• Partners with comms teamto supplement coverage of and amplifies news about Robinhood’s products, services, and customers.
• Collaborating with Robinhood’s broader communications team to translate and frame often complex and dynamic matters that may affect the business;Assist with crisis management communications strategy.

What you bring

• 10+ years working in social media marketing and communications media for consumer brands with experience teaching a variety of audiences across platforms, community & brand building, product marketing and issues management
• Building out a social strategy with a clear point of view on channels, content and creative best practices vs. inheriting a strategy to execute against
• Experience in financial services or fintech.
• A deep understanding of internet culture, new channels like TikTok, and new tactics like Twitter Spaces. 
• You’ll have deep existing relationships with finfluencers and communities focused on crypto 

What we offer

• Market competitive and pay equity-focused compensation structure
• 100% paid health insurance for employees with 90% coverage for dependents
• Annual lifestyle wallet for personal wellness, learning and development, and more! 
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $174000 - $205000
US Zone 2: $153000 - $180000
US Zone 3: $136000 - $160000