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Vp, Growth
Posted on 4/7/2022
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Google AdWords
Business Analytics
  • 10+ years of growth marketing experience preferable within technology businesses
  • 5+ years of experience in leadership roles, managing high performing teams
  • Proven track record of building growth discipline and delivering on revenue and ROI goals
  • Expertise in Performance / Digital Marketing (SEO, SEM, Display, Retargeting, Video, Paid Social), Email, Direct Mail & Growth Analytics (Segmentation, Database)
  • Top digital marketing leader who keeps abreast of the latest tools, techniques, & technologies
  • Familiarity with the latest in CRM & CMS platform for email marketing, lead nurture, and content
  • Knowledge of paid platforms (e.g. Facebook Ad Manager, Google AdWords, Google Tag Manager)
  • Knowledge of the latest attribution and funnel tracking platforms
  • Exceptional strategic, analytical, quantitative skills
  • Extraordinary interpersonal and communication skills, cultivator of collaboratively working relationships with teams across an organization
  • Inspires creative thinking and a make it happen mindset for employees at all levels
  • Thoughtfully hired, mentored and retained a world-class team within a fast-paced, hyper-growth, ever-changing industry
  • Demonstrated ability to lead directly and through influence
  • Experience working effectively in a heavily cross-functional, fast-paced environment
  • Somebody with a high EQ, who understands the what but places equal value on how to get things done
  • Flexible, positive, proactive with a strong bias towards action
  • Passion for and experience marketing to small and medium-sized businesses
  • Establish strategy and OKRs for all growth marketing programs and monitor investments to deliver improved ROI performance
  • Manage portfolio of marketing programs, including digital (search, social, web, video), direct mail, affiliate, database and email marketing, to reach ambitious revenue targets
  • Be a thought partner' to the CMO around innovation and new ways of engaging customers and scaling the business
  • Manage CAC and volume targets; Own key reports around CAC, LTV, conversion rates, cross-sell, usage and program performance; Keep key stakeholders updated with daily, weekly, and monthly reporting
  • Own the marketing website, including experience, pathing, SEO and conversion optimization to drive growth and engagement
  • Own the marketing technology stack and related operations, including demand generation marketing automation, database management, to ensure best-in-class operation
  • Own growth insights in partnership with Business Analytics. Apply qualitative and quantitative research methods along with rigorous A/B testing to understand of growth drivers; Build a smart attribution and marketing mix model to understand efficacy and efficiency
  • Drive performance through results-driven and tried and tested as well as experimental approaches; monitor and analyze performance against marketing goals and over past performance
  • Continually make and implement recommendations for optimization and ongoing growth, additional investment in time and money in line with strategic direction
  • Be an outstanding role model for their team and the greater Dashlane community; Develop, coach and retain a world class growth marketing team that stands for a culture of excellence, innovation and accountability

201-500 employees

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Company Overview
Dashlane's mission is to make digital life simpler, safer, and more secure. They are dedicated to creating software that lets their customers control their information online.