Full-Time

Media Consultant

Updated on 1/22/2025

Adswerve

Adswerve

201-500 employees

Digital marketing and data analytics services

Data & Analytics
Consulting
AI & Machine Learning

Compensation Overview

$80k - $100kAnnually

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords

You match the following Adswerve's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of media experience, with 3+ years of hands-on experience using GMP platforms (CM360, DV360, SA360/Google Ads)
  • Bachelor’s degree, Master’s degree, and/or relevant agency/brand experience and certifications
  • Proven track record in planning, buying, and optimizing media campaigns to performance metrics
  • Strong working knowledge of ad-serving technologies and programmatic/search platforms
  • Exceptional strategic, analytical, and problem-solving skills
  • Excellent written and verbal presentation skills
  • Ability to manage multiple projects and prioritize requests effectively
  • Strong interpersonal skills to build and maintain client and internal relationships
  • Self-motivated and enthusiastic about achieving team and company objectives
Responsibilities
  • Develop a deep understanding of clients' business objectives and KPIs to align media strategies and recommendations with their marketing goals and tech stack
  • Conduct strategic audits of client accounts to identify optimization opportunities, areas for growth, and technical improvements
  • Create tailored media plans, trafficking documents, tagging toolkits, and campaign architecture setups, for CM360, DV360, and/or SA360 platforms
  • Collaborate with Account Management, Sales, and support teams to present media service opportunities, upsell solutions, and drive additional revenue, providing a media lens to all clients
  • Lead client engagements, including platform demos, strategic recommendations, services scoping, and onboarding new clients
  • Provide expert guidance on bid strategies, value-based bidding, keyword recommendations, ad copy creation, audience strategy, offline to online data opportunities and tactical media planning
  • Stay informed of industry trends and new product features, integrating them into strategic client recommendations and presenting to internal teams
  • Develop best practices and processes to streamline identifying and executing growth opportunities for clients
  • Collaborate with internal and external teams to create thought leadership content, including blog posts, whitepapers, webinars, and case studies
  • Present insights and recommendations confidently during client calls
Desired Qualifications
  • Hands-on experience with trafficking, UTM and Floodlight tag setup, and 3rd-party cookie readiness
  • Technical knowledge of platform features, optimization techniques, and advanced pacing strategies
  • Experience conducting floodlight audits and troubleshooting tag issues
  • Knowledge of Google Ads vs. SA360 differences and ability to guide clients on tailored setups
  • Understanding of Google Cloud, GA4/Adobe and GTM and how they fit into the GMP and client’s digital maturity

Adswerve operates in the digital marketing and data analytics sector, helping brands and agencies improve their marketing strategies through data analytics, artificial intelligence, and machine learning. The company utilizes tools from Google Cloud and Adobe Experience Platform to provide clients with insights into customer journeys and enhance marketing performance. Adswerve serves a variety of clients, including large enterprises like Alaska Airlines, and offers consulting services, training, and technology solutions tailored to individual client needs. Unlike many competitors, Adswerve emphasizes data security while delivering customized marketing campaigns and analytics insights. The company's goal is to advance digital marketing capabilities, enabling clients to outperform their competition.

Company Stage

Seed

Total Funding

$6.2M

Headquarters

Denver, Colorado

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven marketing analytics boosts Adswerve's service relevance.
  • Rising adoption of cloud-based platforms enhances scalability for Adswerve's offerings.
  • Expansion of programmatic advertising aligns with Adswerve's expertise, increasing service demand.

What critics are saying

  • Increased competition from other Google and Adobe partners may erode market share.
  • Rapid technological advancements could outpace Adswerve's integration capabilities.
  • Acquisitions may lead to integration challenges and disrupt client services.

What makes Adswerve unique

  • Adswerve is a leading Google and Adobe partner, enhancing digital marketing strategies.
  • The company specializes in AI-driven marketing analytics and machine learning solutions.
  • Adswerve offers custom tools and consulting services tailored to client needs.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Hybrid Work Options

401(k) Company Match

401(k) Retirement Plan

Employer Paid Parental Leave

Employee Assistance Program (EAP)

Continuing Education Reimbursement

Employee Referral Bonus Program

Monthly Remote Work Stipend

Semi-annual Bonus Potential