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Account Based Marketing Specialist
Posted on 12/20/2022
Remote in USA
Experience Level
Desired Skills
  • 2+ years of experience in account based marketing with the desire to learn more about account based marketing
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player able to work both collaboratively and autonomously
  • Strong project management, time management, prioritization, and organizational skills
  • Experience managing and prioritizing multiple projects simultaneously
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Experience with ABM tools (LinkedIn Advertising, Drift, and 6Sense) preferred
  • Ability to use Trello for project management
  • Proactive self-starter, demonstrating high initiative and critical thinking
  • Proven ability to think strategically, but with exceptional attention to detail in execution
  • Outstanding written, communication, and presentation skills
  • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
  • Develop and deploy multi-channel ABM campaigns, including crafting strategy and messaging, aligning internal teams, and executing project management
  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
  • Iterate and optimize campaigns based on data and analysis of previous ABM campaigns and tactics
  • Collaborate with sales and marketing leaders to select key accounts
  • Deliver account research and analysis to drive ABM strategies
  • Create a thoughtful social media ABM strategy, particularly focused on LinkedIn
  • Collaborate with key acquisition business partners on cross-promotional and co-branding campaigns
  • Provide ongoing reporting, campaign insights, and pacing toward goal to stakeholders
  • Partner with marketing and SDRs to build integrated campaign motions
  • Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
  • Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
  • Document processes and best practices for marketing and sales teams to reference
Desired Qualifications
  • Experience working in the legal industry
  • An interest in IT/software
  • Ability to balance creativity and analysis to develop innovative data-based strategies
LEAP Legal Software

201-500 employees

Case management & accounting software
Company Overview
Leap’s mission is to create innovative legal software solutions which improve the quality of service provided by law firms, resulting in better help for those in need. Leap’s industry leading cloud-based legal practice productivity software helps law firms looking to maximize productivity, efficiency, and profitability.
  • Health Insurance
  • Retirement Savings Plan
  • Work/Life Balance
  • Culture
  • Employee stock Purchase Plans
  • Learning & Development
  • Global Workspace
  • PTO Program
Company Core Values
  • Resilience
  • Adaptability
  • Ambition
  • Transparency
  • Flexbility
  • Autonomy