PR Account Director

Job Description

As an Account Director, Influencer and Social/Digital, you’re an experienced leader with agency chops who is passionate about the influencer and creator landscape. You’re an entrepreneurial thinker who is excited to take the lead and continue to shape the agency’s influencer practice. You’ve got your eye on the ever-evolving creator and social/digital space: always on top of the latest trends, platform changes (or challenges), and thinking constantly about the opportunities or risks for the agency and its clients.

In this position, you inspire and guide your direct reports and cross-functional teams to shake things up, deliver bold creative ideas, test and learn, build deep client relationships and execute with excellence. You’re used to confidently representing – and leading - within large integrated agency marketing communications team environments. You’ll have the ability to guide, manage and grow top client accounts for some of Canada’s top brands. As a senior lead you can work in a collaborative, fast-paced environment and consistently contribute to North’s inclusive culture and high-performing team as a manager, coach and mentor.

In this role, you’ll own key client relationships. You’re skilled at client service, building lasting relationships with key senior client stakeholders to unlock new opportunities based on your influence and trust. You partner with clients to relentlessly pursue program goals with a focus on identifying and leveraging new trends, forging excellent creator-brand partnerships and leading high-performance teams to execute flawlessly. You know the power of strong measurement frameworks and double down on proving success with metrics that matter to your clients. An essential ingredient of your success is your organization and ability to keep multiple clients, programs and team members on track to exceed objectives.

You understand the basics of PR and communications, social/digital and paid/performance marketing to be able to cross-sell as required, and build creative, impactful strategies that may span practice areas.

Position Responsibilities:

• Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice
• Proven excellence in senior client CRM, communications and account management and growth
• Ability to lead new business opportunities
• Deep understanding of the evolving creator, social media and digital landscapes
•  Big picture strategist but able to keep a pulse on the details to ensure executional excellence from the team
•  Experience with social and digital paid amplification (strategy development and measurement understanding are a must; executional experience is an asset)
• Skilled in developing targeted influencer strategies to exceed client objectives and performance goals
•  Expertise with influencer management tools (eg, Traackr, Tagger, CreatorIQ, Dovetale etc.)
• Influential communicator, demonstrating excellent written and verbal presentation mastery
• Rigorous in forecasting, managing budgets and team resources for a specific set of client accounts
• Proficiency in data and insight gathering to enhance and sell in bold ideas
• Effective development and implementation of influencer / social campaign measurement frameworks
• Leading the strategic direction of brand content based on client objectives; via creator partnerships and/or in-house content production team
• Inspire, excite, challenge and motivate through coaching, career development and mentoring of agency team members, both direct reports and beyond. Ability to manage up and down with ease.
•  Ability to foster strong relationships with Integrated Agency Team partners, but not afraid to disagree or change course if the collective strategies aren’t aligned with meeting client outcomes

Qualifications

Our ideal candidate will also possess the following:

• 8-10 years of experience in the influencer, digital and social space, developing integrated strategies
• Agency or client service experience
• Proactive leader, moving strategies and programs forward with confidence
• Genuine curiosity and commitment to continuously learning about the influencer and social/digital space, with a view to adapting the practice area to keep it at the forefront as the space evolves (eg, around emerging platforms and/or talent, existing platform changes, partnership regulation/disclosure, etc.)
• Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing or a related field
• Proven track record of building high performance teams and adding value to company culture in a meaningful way
• Excellent cross-functional leadership, presentation and communication skills
• Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer, social and digital practice areas
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior finance, project management, team resourcing and organizational abilities
• Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest and Snapchat, etc.)
• Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners
• Agility, speed and flexibility to manage workflow within a changing work environment
• Calm under pressure
• Inter-agency experience working with creative, digital, sponsorship, research and media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured
• Skilled at developing effective measurement frameworks for social programs analyzing data, deriving insights and building creative strategies to meet client objectives
• Refined understanding of community management and paid social/digital campaign