Simplify Logo

Full-Time

PR Account Director

Influencer Marketing

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

Toronto, ON, Canada

Category
PR & Communications
Growth & Marketing
Required Skills
Management
Marketing
Requirements
  • 8-10 years of experience in the influencer, digital and social space, developing integrated strategies
  • Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing or a related field
  • Proven excellence in senior client CRM, communications and account management and growth
  • Ability to lead new business opportunities
  • Deep understanding of the evolving creator, social media and digital landscapes
  • Experience with social and digital paid amplification (strategy development and measurement understanding are a must; executional experience is an asset)
  • Skilled in developing targeted influencer strategies to exceed client objectives and performance goals
  • Expertise with influencer management tools (eg, Traackr, Tagger, CreatorIQ, Dovetale etc.)
  • Influential communicator, demonstrating excellent written and verbal presentation mastery
  • Rigorous in forecasting, managing budgets and team resources for a specific set of client accounts
  • Proficiency in data and insight gathering to enhance and sell in bold ideas
  • Effective development and implementation of influencer / social campaign measurement frameworks
  • Ability to foster strong relationships with Integrated Agency Team partners, but not afraid to disagree or change course if the collective strategies aren’t aligned with meeting client outcomes
  • Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer, social and digital practice areas
  • Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
  • Superior finance, project management, team resourcing and organizational abilities
  • Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest and Snapchat, etc.)
  • Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners
  • Agility, speed and flexibility to manage workflow within a changing work environment
  • Calm under pressure
  • Inter-agency experience working with creative, digital, sponsorship, research and media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured
  • Skilled at developing effective measurement frameworks for social programs analyzing data, deriving insights and building creative strategies to meet client objectives
  • Refined understanding of community management and paid social/digital campaign
Responsibilities
  • Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice
  • In this position, you inspire and guide your direct reports and cross-functional teams to shake things up, deliver bold creative ideas, test and learn, build deep client relationships and execute with excellence
  • You’ll have the ability to guide, manage and grow top client accounts for some of Canada’s top brands
  • You know the power of strong measurement frameworks and double down on proving success with metrics that matter to your clients
  • An essential ingredient of your success is your organization and ability to keep multiple clients, programs and team members on track to exceed objectives
  • Leading the strategic direction of brand content based on client objectives; via creator partnerships and/or in-house content production team
  • Inspire, excite, challenge and motivate through coaching, career development and mentoring of agency team members, both direct reports and beyond. Ability to manage up and down with ease.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.