Full-Time

PR Account Director

Influencer Marketing

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Toronto, ON, Canada

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Social Media
Marketing
Requirements
  • 8-10 years of experience in the influencer, digital and social space, developing integrated strategies
  • Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing or a related field
  • Proven excellence in senior client CRM, communications and account management and growth
  • Ability to lead new business opportunities
  • Deep understanding of the evolving creator, social media and digital landscapes
  • Experience with social and digital paid amplification (strategy development and measurement understanding are a must; executional experience is an asset)
  • Skilled in developing targeted influencer strategies to exceed client objectives and performance goals
  • Expertise with influencer management tools (eg, Traackr, Tagger, CreatorIQ, Dovetale etc.)
  • Influential communicator, demonstrating excellent written and verbal presentation mastery
  • Rigorous in forecasting, managing budgets and team resources for a specific set of client accounts
  • Proficiency in data and insight gathering to enhance and sell in bold ideas
  • Effective development and implementation of influencer / social campaign measurement frameworks
  • Ability to foster strong relationships with Integrated Agency Team partners, but not afraid to disagree or change course if the collective strategies aren’t aligned with meeting client outcomes
  • Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer, social and digital practice areas
  • Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
  • Superior finance, project management, team resourcing and organizational abilities
  • Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest and Snapchat, etc.)
  • Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners
  • Agility, speed and flexibility to manage workflow within a changing work environment
  • Calm under pressure
  • Inter-agency experience working with creative, digital, sponsorship, research and media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured
  • Skilled at developing effective measurement frameworks for social programs analyzing data, deriving insights and building creative strategies to meet client objectives
  • Refined understanding of community management and paid social/digital campaign
Responsibilities
  • Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice
  • In this position, you inspire and guide your direct reports and cross-functional teams to shake things up, deliver bold creative ideas, test and learn, build deep client relationships and execute with excellence
  • You’ll have the ability to guide, manage and grow top client accounts for some of Canada’s top brands
  • You know the power of strong measurement frameworks and double down on proving success with metrics that matter to your clients
  • An essential ingredient of your success is your organization and ability to keep multiple clients, programs and team members on track to exceed objectives
  • Leading the strategic direction of brand content based on client objectives; via creator partnerships and/or in-house content production team
  • Inspire, excite, challenge and motivate through coaching, career development and mentoring of agency team members, both direct reports and beyond. Ability to manage up and down with ease.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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