Full-Time

Principal Product Marketing Manager

Iaas

Confirmed live in the last 24 hours

DigitalOcean

DigitalOcean

1,001-5,000 employees

Cloud computing platform for developers and businesses

Data & Analytics
Enterprise Software

Compensation Overview

$175k - $200kAnnually

+ Bonus + Equity Compensation

Senior

Denver, CO, USA

Listed as a remote role, but Denver is the specified location.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor's degree in a technical field, such as computer science, engineering or mathematics. MBA is a plus.
  • 10+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager
  • Experience in computing, networking, and storage products is preferred
  • Understanding of the cloud landscape and ability to position products uniquely for business use cases
  • Research oriented and analytical mindset that uses data to inform both internal stakeholders (all the way to Executives) as well as marketing tactics
  • Extraordinary communication skills with track record of navigating complex unstructured cross-functional environments
  • Excellent storytelling and writing skills
Responsibilities
  • Successfully take to market key products aligned to the IaaS (Compute, Storage, Networking) portfolio at DigitalOcean
  • Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas
  • Develop product messaging, positioning, and detailed launch execution plans for successful GTM
  • Work closely with Growth and Product teams to define programs (cross-sell / up spell) which will drive meaningful product adoption
  • Create enablement assets to serve sales, demand gen, and the partner channel
  • Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers
  • Implement creative tactics for enhanced product launch traction
  • Determine the types of business customers and use cases that are best served by DigitalOcean products
  • Continuously test and refine the messaging via web updates, new landing pages, and targeted emails campaigns
  • Craft an overall cloud platform narrative that includes developers, and best fit business customers and how DigitalOcean uniquely helps them
  • Create compelling content for various mediums like product pages, blogs, emails, social media, press releases.
  • Be the go to person for all things related to the overall product and platform narrative - whether it is events, keynotes, customer/partner engagements etc.

DigitalOcean provides cloud computing services that enable developers and businesses to build, deploy, and scale applications efficiently. Its platform offers a range of fully managed services that simplify the process of managing infrastructure, allowing users to focus on software development. DigitalOcean stands out from competitors by emphasizing simplicity, a strong community, and open-source support, which helps users quickly get started and find solutions to their challenges. The company's goal is to empower developers and small to medium-sized businesses to innovate and grow by providing the tools and resources they need to succeed in the cloud.

Company Stage

IPO

Total Funding

$168.5M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

9%

1 year growth

16%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of experienced leaders like Wade Wegner and Bratin Saha signals strong strategic direction and potential for growth.
  • Partnerships with companies like LinkDaddy enhance DigitalOcean's ecosystem, providing additional value to customers.
  • The continuous enhancement of services, such as the introduction of Managed OpenSearch and advanced MongoDB configurations, demonstrates DigitalOcean's commitment to innovation and customer needs.

What critics are saying

  • The competitive cloud services market, dominated by giants like AWS, Azure, and Google Cloud, poses a significant challenge to DigitalOcean's market share.
  • Legal issues, such as the recent case with the Dutch gambling regulator, could impact the company's reputation and operational stability.

What makes DigitalOcean unique

  • DigitalOcean's focus on simplicity and community support sets it apart from larger, more complex cloud service providers like AWS and Google Cloud.
  • Their fully managed offerings, such as Managed OpenSearch and MongoDB, provide specialized solutions that cater specifically to developers and SMBs.
  • DigitalOcean's revamped App Platform emphasizes cost efficiency and scalability, making it particularly attractive for startups and growing technology businesses.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote-first

Full health coverage

Wellness coverage

Flexible vacation time

Team-building & social events

401(k) plans

ESPP

Education support

Partner support

Employee giving