Director – Brand Marketing
Posted on 3/28/2024
GlossGenius

51-200 employees

Salon management & online booking platform
Company Overview
GlossGenius stands out in the salon and spa management sector by offering a comprehensive platform that integrates essential business functions such as scheduling, client management, and payment processing, all with a user-friendly interface that requires minimal setup. The company's commitment to a seamless user experience is evidenced by its streamlined onboarding process and robust customer service, which have garnered positive feedback from business owners for its efficiency and ease of use. Additionally, GlossGenius's fintech solutions, including versatile payment options like contactless transactions and mobile payments, position it as a forward-thinking player in the beauty and wellness industry.

Company Stage

Series C

Total Funding

$70.6M

Founded

2016

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

6%

1 year growth

40%

2 year growth

154%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 10+ years of experience in brand marketing with at least 4 years of experience managing a team of marketing professionals
  • Expert knowledge of all major social media platforms (TikTok, Twitter, Facebook, YouTube, Instagram, Pinterest, and SnapChat), best practices/trends, and reporting tools
  • Experience in community management with a strong understanding of how to build content, follower growth, and engagement
  • Analytical and data-driven leader that can design and implement strategy, budget, and execution plans for the team, and measure and monitor their success
  • Experience partnering with cross-functional leadership (eg, Creative, Performance Marketing, Product, Customer Success)
Responsibilities
  • Create a comprehensive brand marketing strategy
  • Mentor, manage, and lead the social, community, and content teams
  • Monitor, analyze, and measure the effectiveness of brand marketing initiatives
  • Develop and implement a comprehensive community engagement strategy
  • Initiate and manage community campaigns
  • Develop and manage the monthly social, content, and community calendars
  • Manage brand activations from ideation, concepting, operationalizing, execution and reporting
  • Develop content marketing strategies
  • Manage brand health measurement and translate findings into actionable strategy