Director – Performance & Lifecycle Marketing
Posted on 3/27/2024
GlossGenius

51-200 employees

Salon management & online booking platform
Company Overview
GlossGenius stands out in the salon and spa management sector by offering a comprehensive platform that integrates essential business functions such as scheduling, client management, and payment processing, all with a user-friendly interface that requires minimal setup. The company's commitment to a seamless user experience is evidenced by its streamlined onboarding process and robust customer service, which have garnered positive feedback from business owners for its efficiency and ease of use. Additionally, GlossGenius's fintech solutions, including versatile payment options like contactless transactions and mobile payments, position it as a forward-thinking player in the beauty and wellness industry.

Company Stage

Series C

Total Funding

$70.6M

Founded

2016

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

6%

1 year growth

40%

2 year growth

154%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Growth Marketing
Growth & Marketing
Requirements
  • 10+ years of experience in marketing with at least 4 years of experience building, leading, and mentoring a growth marketing team
  • Strong leadership experience with a passion for leading change and rallying others around ambitious goals
  • Experience in successfully building a high-volume pipeline of high-quality prospects
  • Deep understanding of product/ self-serve led customer growth strategies and campaigns
  • Knack for devising strategies that nail key positioning, differentiation, and messages in catchy, succinct campaigns
  • Analytical and data-driven leader that can design and implement strategy, budget, and execution plans for the team
  • Experience partnering with cross-functional leadership
Responsibilities
  • Build and lead a fast-paced growth marketing team
  • Architect and develop scalable, creative demand generation and growth strategies and campaigns
  • Guide your team to optimize and transform current systems, processes and analytics
  • Design and integrate core messaging that revolves around value prop and benefits
  • Partner with creative/ brand team to develop ad assets, landing pages, website updates, email marketing assets, etc.
  • Partner with cross-functional leadership to establish priorities, goals and targets
  • Create, lead, and track team plans, metrics, budget, and performance on a regular basis
  • Continuously evaluate the performance and ROI of campaigns, adjusting your demand tactics and strategy accordingly