Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. 

Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime.

• Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees)
• An Inc. 5000 fastest growing private company in America every year since 2007!

Description: 

The Digital Marketing Manager, Paid Search collaborates with colleagues across departments and lines of business to understand their client and candidate target audiences. The position will execute SEM and paid social campaigns that meet the desired KPIs.

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

• Develops and implements SEM strategies to boost brand visibility, generates leads, and optimizes ROI for affiliated brands, incorporating audits, restructuring, and ongoing optimizations
• Creates and manages Google Ads and other paid search campaigns, continually refining for performance
• Generates internal reports on pertinent paid search KPIs and metrics for analysis
• Strategizes, executes, and evaluates paid campaigns across LinkedIn and other social platforms to meet specified KPIs, emphasizing lead generation, downloads, website traffic, and impressions
• Oversees budget forecasting and allocation recommendations across brands and paid media channels, fostering collaboration with SEO, Content, Email, and Social Media teams for a full-funnel marketing approach

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies:

• Action Oriented- Embracing new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understanding
• Customer/Candidate Focus- Builds strong relationships and delivers customer-centric solutions 
• Fosters Innovation- Embraces an open-minded curiosity when approached with new ideas and supports workforce optimization
• Growth Mindset- Embraces challenges, seeks out inspiration in others, and open to continuously improving and developing skills and business knowledge
• Results Oriented- Consistently achieves results, even under tough circumstances
• Tech Savvy- Anticipates and adopts innovations in business-building digital and technology applications

Education and Experience:

• Bachelor’s degree in marketing, data analytics, or another related field required
• At least 3 years’ experience in paid search or SEM role required
• Industry experience executing B2B paid search campaigns required
• Google Ads and Google Analytics experience required
• LinkedIn Campaign Manager experience preferred.

Location:  In office.

Hybrid/Remote option may be considered with Management approval.

Travel Requirements:

10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional: Standing and bending.

Infrequent: Lifting up to 10 pounds.