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Senior Manager
Reactivations
Posted on 12/20/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Salesforce
SQL
Communications
Quality Assurance (QA)
Requirements
  • Person with a passion for marketing and exceptional project management skills with the ability to juggle multiple priorities simultaneously
  • Ready to collaborate with relevant teams and people of all levels, with strong interpersonal skills to explain complex topics with ease
  • A scrappy team player, who will actively pitch-in wherever necessary and is comfortable working in a fast-paced, high-growth environment
  • Logical thinker who has a passion for data and wants to learn the technical back-end systems to help support campaign development and execution
  • Someone that wants to grow with us and elevate our marketing in an efficient, automated manner
  • Someone who is action focused and has a sense of ownership of their P/L and to hit their goals
  • Bachelor's degree - in the field of business, marketing, or related field
  • 2-5 years of professional experience, centered on Marketing with heavy focus on owned channels (email, SMS, app, etc), the underlying data and the systems/tools that support CRM
  • Major pluses: experience with Salesforce Marketing Cloud, database marketing, SQL
  • Experience managing complex projects from conceptualization to completion
  • Managed segmentation strategies and customer win-back programs
Responsibilities
  • Lead development of the strategy -- but also the hands-on creation when needed -- for all cross-channel programs which support growth and diversification of our customer experience (key channels: email, app, direct mail, SMS, social)
  • Oversee the creation, management and optimization of communications for our reactivation audience, developing strategies that engage users in the channels they most leverage
  • Drive testing to gain channel-level & customer-level insights to improve program efficiency through better customer engagement (and allocation of marketing spend, where applicable)
  • Partner with cross-functional teams and international counterparts to identify new opportunities. Key partners: marketing automation, pricing, data, analytics, creative and physical / tech product teams
  • Increase the sophistication of our program through an understanding - and implementation - of industry best practices, current trends, new technologies, regular/iterative testing, including offer, content and copy. Advance segmentation enhancements in partnership with analytics and pricing
  • Proactively monitor audience performance across channels, implementing plans to close gaps and increase growth. Focus KPIs: Reactivation Rate, CLV, Campaign ROI. Balancing short term needs with long term improvements will be integral
  • Contact strategy and execution including conception, calendaring, briefing, QA, execution, monitoring and post analysis - ensuring the data and creative both meet standards set by our teams
  • Understand and own the data that underlies the reactivation program, with a deep knowledge of audience counts and thus opportunities to build in checks and automations to streamline processes
  • Test, iterate, share results, repeat! Staying organized, keeping partners in the loop and updating on performance of projects is required to be successful
  • Diligently work to improve the customer experience in an ongoing way - thinking critically about what is right for the customer, developing new projects and figuring out how to implement. Speed is important, but quality is paramount
Desired Qualifications
  • Experience managing direct reports is a plus
Hello Fresh

10,001+ employees

Food & meal kit delivery service
Company Overview
HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.
Benefits
  • Competitive Salary & 401k
  • Generous Parental leave & Flexible PTO
  • Health, vision, & dental insurance
  • 75% discount on HelloFresh Subscription
  • Snacks, coffee, & catered lunches
  • Company sponsored outings
Company Core Values
  • Speed & Agility
  • Data Drivenness
  • Learning Never Stops
  • Egoless Environment
  • Relentless Prioritisation
  • Customer Centricity
  • Long-Term Orientation
  • Come as you are