Job Description:

HelloFresh is looking for a Senior Manager to join our Marketing team to help us deliver great customer experiences across our multiple marketing channels.As a member of our Marketing team, you will be responsible for developing and optimizing customer reactivations via our marketing channels to improve the customer experience with one of the brands under the HelloFresh umbrella. Full P/L ownership for all marketing spend for one of our brands with support from centers of excellence in analytics, CRM and pricing. Candidates must have a passion for customer marketing and be able to independently solve marketing problems and obstacles, develop multiple cross-functional relationships, and adapt to the needs of the business and exceed set goals. Attention to detail, quality of work and agility are all integral to success. 

You will...

• Lead development of the strategy -- but also the hands-on creation when needed -- for all cross-channel programs which support growth and diversification of our customer experience (key channels: email, app, direct mail, SMS, social)
• Oversee the creation, management and optimization of communications for our reactivation audience, developing strategies that engage users in the channels they most leverage.
• Drive testing to gain channel-level & customer-level insights to improve program efficiency through better customer engagement (and allocation of marketing spend, where applicable). 
• Partner with cross-functional teams and international counterparts to identify new opportunities. Key partners: marketing automation, pricing, data, analytics, creative and physical / tech product teams.
• Increase the sophistication of our program through an understanding – and implementation – of industry best practices, current trends, new technologies, regular/iterative testing, including offer, content and copy. Advance segmentation enhancements in partnership with analytics and pricing.
• Proactively monitor audience performance across channels, implementing plans to close gaps and increase growth. Focus KPIs: Reactivation Rate, CLV, Campaign ROI. Balancing short term needs with long term improvements will be integral. 
• Contact strategy and execution including conception, calendaring, briefing, QA, execution, monitoring and post analysis – ensuring the data and creative both meet standards set by our teams.
• Understand and own the data that underlies the reactivation program, with a deep knowledge of audience counts and thus opportunities to build in checks and automations to streamline processes.
• Test, iterate, share results, repeat! Staying organized, keeping partners in the loop and updating on performance of projects is required to be successful.
• Diligently work to improve the customer experience in an ongoing way – thinking critically about what is right for the customer, developing new projects and figuring out how to implement. Speed is important, but quality is paramount.

You are...

• Person with a passion for marketing and exceptional project management skills with the ability to juggle multiple priorities simultaneously
• Ready to collaborate with relevant teams and people of all levels, with strong interpersonal skills to explain complex topics with ease.
• A scrappy team player, who will actively pitch-in wherever necessary and is comfortable working in a fast-paced, high-growth environment
• Logical thinker who has a passion for data and wants to learn the technical back-end systems to help support campaign development and execution
• Someone that wants to grow with us and elevate our marketing in an efficient, automated manner.
• Someone who is action focused and has a sense of ownership of their P/L and to hit their goals

At a minimum, you have...

• Bachelor’s degree – in the field of business, marketing, or related field.
• 2-5 years of professional experience, centered on Marketing with heavy focus on  owned channels (email, SMS, app, etc), the underlying data and the systems/tools that support CRM.
• Major pluses: experience with Salesforce Marketing Cloud, database marketing, SQL.
• Experience managing complex projects from conceptualization to completion
• Managed segmentation strategies and customer win-back programs.
• Experience managing direct reports is a plus