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Full-Time

Senior CRM Strategist

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting
Consumer Software
Enterprise Software

Senior

Atlanta, GA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of experience at an agency or within an advertising or marketing environment.
  • CRM and content strategy experience.
  • Telecom and/or tech brand experience especially within with the B2B space is a plus. Experience working with Adobe, Marketo, and other tech stacks preferable.
  • A self-starter who is competent in independent settings.
  • Has ability to navigate ambiguity, provide clarity and focus for cross-functional teams and proactively navigate client organizations.
Responsibilities
  • Lead a cross-functional team in the collaborative development of base and/or acquisition program initiatives including content strategy requirements for specific projects.
  • Develop a deep understanding of the clients’ category and unique business dynamics within the category.
  • Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research.
  • Be proactive in understanding marketing automation technologies and staying current with the latest industry platforms and capabilities.
  • Develop insightful creative briefs to provide focus and direction to developing creative program assets.
  • Map customer journey to multi-channel touchpoints and identify opportunities for personalization.
  • Develop insights and opportunities based on competitive audits and landscape analysis.
  • Provide guidance across the messaging and content lifecycle.
  • Occasionally contribute to new business work and thought leadership content

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.