Full-Time
Director of Demand Generation
Confirmed live in the last 24 hours
Sonrai Security
51-200 employees
Cloud security solutions for enterprises
Expert
Boston, MA, USA
Hybrid position based in the Boston area.
- 10+ years of experience in demand generation, growth marketing, or a similar role within B2B SaaS, cybersecurity, or cloud technology
- Proven track record in developing and executing successful demand generation programs that drive qualified leads and revenue growth
- Expertise in Marketo and Salesforce for campaign management, lead scoring, and reporting
- Strong analytical skills, with the ability to interpret data and metrics to optimize campaigns and strategies effectively
- Excellent written and verbal communication skills with a customer-centric mindset
- Experience managing and building teams
- Ability to work cross-functionally and collaborate with diverse teams to drive alignment and achieve business objectives
- Self-motivated, innovative, and results-oriented, with a strong attention to detail and organizational skills
- Lead and execute the demand generation strategy to drive pipeline and revenue growth
- Develop and manage multi-channel marketing campaigns across digital, email, content, and events
- Partner closely with product marketing to understand and articulate buyer personas, value propositions, and messaging that resonates with our target audiences
- Collaborate with sales to ensure alignment on campaign objectives, lead hand-off processes, and feedback loops for continuous improvement
- Measure, analyze, and report on campaign performance, including lead generation, conversion rates, and pipeline contribution, to inform data-driven decision-making
- Optimize lead nurturing programs and strategies to move prospects through the buyer journey
- Manage demand generation budget, ensuring optimal allocation and maximizing ROI on marketing investments
- Leverage marketing automation tools to streamline campaign execution, tracking, and reporting
- Stay current on industry trends, competitive landscape, and emerging cloud security needs to inform demand generation strategies
Sonrai Security focuses on cloud security for businesses that have migrated their operations to platforms like AWS, GCP, and Azure. Their main product, the Sonrai Graph, offers a detailed view of all identities, activities, and relationships within a company's cloud environment. This allows businesses to understand their security landscape better. Sonrai Security differentiates itself by providing services such as mapping permissions for every identity, detecting risky privilege escalations, and monitoring activity logs in real time. A standout feature is the Sonrai Risk Insights Engine, which identifies the most critical risks to a business and suggests actionable steps for remediation. The goal of Sonrai Security is to ensure that as companies transition to the cloud, their security measures are equally agile and effective, helping them manage risks efficiently.
Company Stage
Series C
Total Funding
$86.1M
Headquarters
New York City, New York
Founded
2017
6 month growth
↑ 4%1 year growth
↓ -3%2 year growth
↓ -18%
Simplify's Take
What believers are saying
- The launch of the cloud permissions firewall for AWS, Google, and Microsoft enhances Sonrai's capability to secure cloud environments, potentially attracting more clients.
- Integration with Microsoft Sentinel and Microsoft Defender for Cloud demonstrates Sonrai's commitment to uncovering and remediating sophisticated threats, which can lead to stronger client trust and retention.
- The proactive approach of the Sonrai Risk Insights Engine in managing and mitigating risks can save businesses time and minimize potential damages, making Sonrai an invaluable partner in their cloud journey.
What critics are saying
- The crowded cybersecurity market requires Sonrai to continuously innovate to maintain its competitive edge.
- Dependence on major cloud platforms like AWS, GCP, and Azure means that any changes or disruptions in these platforms could impact Sonrai's operations.
What makes Sonrai Security unique
- Sonrai Security's Sonrai Graph offers a comprehensive view of all identities, activities, and relationships within an enterprise's cloud environment, setting it apart from competitors who may not provide such detailed visibility.
- The company's focus on real-time monitoring and high-impact risk remediation ensures that businesses can proactively manage and mitigate risks, unlike competitors who may offer more reactive solutions.
- Sonrai's integration with major cloud platforms like AWS, GCP, and Azure makes it a versatile tool for businesses operating in multi-cloud environments, unlike competitors who may specialize in only one platform.
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