About Sonrai Security

Sonrai Security is a leading public cloud identity and access security solutions provider. We’re looking for a highly driven and strategic Director of Demand Generation to join our marketing team and fuel the growth of our new, first-of-its-kind, Cloud Permissions Firewall.

Role Overview

The Director of Demand Generation will play a pivotal role in creating and executing high-impact demand generation strategies that drive revenue growth and pipeline for Sonrai’s Cloud Permissions Firewall. This individual will work closely with our marketing, sales, and product teams to understand our buyer’s needs, develop targeted campaigns, and increase market awareness. This role requires a deep understanding of the buyer journey and a track record of success in generating demand for SaaS security solutions.

This is a strategic role in the organization, reporting to the head of marketing and based in the Boston area in a hybrid capacity

Key Responsibilities:

Lead and execute the demand generation strategy to drive pipeline and revenue growth
Develop and manage multi-channel marketing campaigns across digital, email, content, and events
Partner closely with product marketing to understand and articulate buyer personas, value propositions, and messaging that resonates with our target audiences
Collaborate with sales to ensure alignment on campaign objectives, lead hand-off processes, and feedback loops for continuous improvement
Measure, analyze, and report on campaign performance, including lead generation, conversion rates, and pipeline contribution, to inform data-driven decision-making
Optimize lead nurturing programs and strategies to move prospects through the buyer journey
Manage demand generation budget, ensuring optimal allocation and maximizing ROI on marketing investments
Leverage marketing automation tools to streamline campaign execution, tracking, and reporting
Stay current on industry trends, competitive landscape, and emerging cloud security needs to inform demand generation strategies

Required Experience:

10+ years of experience in demand generation, growth marketing, or a similar role within B2B SaaS, cybersecurity, or cloud technology
Proven track record in developing and executing successful demand generation programs that drive qualified leads and revenue growth
Expertise in Marketo and Salesforce for campaign management, lead scoring, and reporting
Strong analytical skills, with the ability to interpret data and metrics to optimize campaigns and strategies effectively
Excellent written and verbal communication skills with a customer-centric mindset
Experience managing and building teams
Ability to work cross-functionally and collaborate with diverse teams to drive alignment and achieve business objectives
Self-motivated, innovative, and results-oriented, with a strong attention to detail and organizational skills

Join us at Sonrai Security and play a key role in building demand for innovative cloud security solutions that empower organizations worldwide to secure their cloud environments and achieve compliance confidently.

Sonrai Security and Sonrai Security (Canada) are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

This posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and any percentages listed are approximate. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

"It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability."

Director of Demand Generation

Sonrai Security

Key Responsibilities:

Required Experience:

6 month growth

1 year growth

2 year growth

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