As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you’re ready to tackle the digital media landscape, current media trends and collaborate between media syndication and creative development. You bring a passion for Media to the team, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the skilled team at Critical Mass. 

You will:

• Develop holistic campaigns and oversee cross-channel planning across digital, social and programmatic
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up-to-date on and advise the Media team on the latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Coordinate the management, trafficking, optimization and reporting of all campaign initiatives.
• Work with Critical Mass’s finance team to execute payment of invoices and pre-bill process
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
• Provide insight into campaign analysis and optimization.

You have:

• 1 year as a digital media planner or 1-2 year’s experience as a digital media associate
• Full knowledge of Google Campaign Manager trafficking and reporting.
• Experience with eMarketer, Nielsen and comScore.
• Familiarity with Google ad products—bonus points if you’re familiar with Google AdWords.
• Understanding of digital media, social media, and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
• Strong interpersonal, written and verbal communication skills.
• Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
• Ability to work effectively across multi-functional groups or geographic offices.
• Good project management, planning and organizational skills.
• Proficient in MS Office, specifically Excel.
• Flexible and able to quickly adapt to new situations.

Please note this is a one month contract role.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationship.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM.  We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

• Ability to work effectively across multi-functional groups or geographic offices.

• Good project management, planning and organizational skills.

• Proficient in MS Office, specifically Excel.

• Flexible and able to quickly adapt to new situations.