Full-Time
SVP of Product
Confirmed live in the last 24 hours
Samba TV
201-500 employees
Audience measurement and analytics for smart TVs
Data & Analytics
Consumer Software
Compensation Overview
$270k - $330kAnnually
Senior, Expert
San Francisco, CA, USA
Category
Product Management
Product
Required Skills
Sales
UI/UX Design
Data Science
Management
Marketing
Requirements
- BA/BS or MS in Computer Science, Math, or a related technical field, or equivalent practical experience.
- 10+ years of Product Management experience focusing on ad tech, user platforms and interfaces, or measurement products.
- Demonstrated technical acumen; ability to influence and debate solutions with technical team members, understand technology solutions and potential tradeoffs and represent technical concepts to non-technical stakeholders.
- Strong customer-centric thinking; ability to incorporate customer feedback and experience in every product lifecycle stage.
- Proven expertise in managing customer data platforms (CDPs) and utilizing these systems for effective customer segmentation and personalized marketing.
- Experience with demand-side platforms (DSPs), including campaign setup, optimization, and performance analysis.
- Strong understanding of data lake technologies, structures, and best practices in storing, processing, and analyzing large data sets in a cloud environment.
- Strong cross-functional leadership; ability to influence and align teams to achieve goals.
- Knowledge across multiple functional areas such as product management, engineering, UI, sales, customer success, finance, and marketing.
Responsibilities
- Operate as an industry expert by owning and developing the roadmap for audience and measurement products.
- Lead strategic GTM initiatives by executing product strategy, positioning, messaging, metrics, and all elements related to the business case.
- Oversee the entire product lifecycle from conception to launch, including ideation, scope, specification, prioritization, design, implementation, quality assurance, launch, and iteration.
- Collaborate with cross-functional teams, including engineering, data science, marketing, and sales, to deliver high-quality, innovative products on time and within budget.
- Customer-Centric Approach: Understand and analyze user needs by integrating usability studies, A/B testing, usage data, research, and market analysis into product requirements.
- Metrics and Analysis: Define and analyze metrics that inform and ensure the success of products. Drive product usage, retention, engagement, and revenue.
- Cross-functional leadership: Influence and align other teams to achieve product goals. Collaborate across multiple functional areas such as product management, engineering, UI, sales, customer success, finance, and marketing.
- Innovation and Inclusiveness: Recognize the value of inclusiveness by seeking diverse perspectives throughout the product development process. Rely on emotional intelligence, persuasiveness, and technical savviness to meet the needs of thousands of internal and external customers.
- Effectively represent the company at client meetings and industry conferences, ensuring a professional presence that positively reflects the brand's values and standards.
Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.
Company Stage
IPO
Total Funding
$119.5M
Headquarters
San Francisco, California
Founded
2008
Growth & Insights
Headcount
6 month growth
↓ -8%1 year growth
↓ -11%2 year growth
↓ -21%
Simplify's Take
What believers are saying
- The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
- The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
- Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.
What critics are saying
- The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
- The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.
What makes Samba TV unique
- Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
- Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
- Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.