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Integrated Campaign Manager
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Management
Marketing
Requirements
  • 5+ years managing integrated campaign (planning and deployment), either in-house or at a full service ad agency (or integrated media agency)
  • Experience developing campaign architecture that supports strategic brand building - an understanding not just of the “what” but of the “why” behind campaign work
  • Excellent communications skills - both written and interpersonal
  • The ability to manage multiple projects against tight deadlines
  • Proven ability to collaborate with paid media - experience in comms strategy a must (not to invest dollars but understand messaging matrices, etc)
Responsibilities
  • Support the Brand Lead in the management of the flighting, communications strategy and overall phased rollout of brand marketing campaigns
  • Assist in managing the brand marketing budget (in partnership with paid media)
  • Develop a POV on tactics, ideas, partnerships and acts that drive the growth and love of the Cash App brand - collaborate with Brand and Channel leads to realize these ideas
  • Author and present tactical creative briefings - manage and nurture a strong working relationship with creative counterparts
  • Effectively communicate the strategic rationale and creative execution of campaigns and ideas - be able to distill the “why” of any brand action into a paragraph or deck format
  • Work closely with cross functional partners to effectively set KPIs, examine results, and inform teams on best practices moving forward
  • Work closely with the Brand Lead and Customer Insights team to ensure campaigns, ideas and tactics will have their desired impact
  • Conduct competitive audits, collect best practices, and understand basic brand strategy
Square

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.