Director – Marketing
Posted on 3/13/2023
INACTIVE
Kinship

201-500 employees

Platform offering pet care insights, products, and services
Company Overview
Kinship, a division of Mars Petcare, offers a comprehensive platform for pet care, providing a unique blend of insights, products, and services to empower individuals to excel in pet parenting. The company distinguishes itself from competitors by offering a holistic approach to pet care, including product recommendations, veterinary advice, training tips, and pet culture content. This commitment to providing a wide range of resources and services demonstrates Kinship's industry leadership and technical innovation in the pet care sector.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

2019

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

11%

2 year growth

4%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • 8+ years of marketing/ecommerce experience both B2B and B2C; ideally 4+ years consumer-focused
  • Partner closely with product, engineering design, scientists, finance and creative teams to build highly scalable and efficient technology across various frontend, backend and B2B facing capabilities
  • Strategic & analytical skills to draw conclusions from data and make recommendations to meet business goals
  • Experience in marketing at a tech company, preferably a start-up
  • Strong multi-channel marketing skills - ideally with exposure to digital, advertising & paid media, social & influencer marketing, affiliates and marketing partnerships
  • Ability to navigate ambiguity and be a proactive self-starter
  • Experience managing performance media agencies to drive optimal acquisition performance
  • Experience with managing Shopify websites and analytics tools such as Google Analytics
  • Strong organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects
  • You Have Courage: a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
  • You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you've learned
  • You Value Difference: a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work
Responsibilities
  • Lead the overarching marketing strategy, content & brand activation plans to support Wisdom priorities
  • Develop brand marketing strategies and components of multi-faceted 360 marketing plans across functions/channels and present recommendations for leadership
  • Craft & direct the brand DNA, bringing it to life & keeping it consistent across all touchpoints
  • Support and evolve Wisdom's brand identity, voice, and tone across all channels and customer touchpoints
  • Creative brief, creative alignment with overall strategy
  • Website content
  • Ideate, create, and execute culturally-relevant and targeted brand campaigns
Desired Qualifications
  • Extra : Ultimate dog/pet lover and passionate about improving the lives of pets