Full-Time

Brand Manager

Posted on 11/21/2024

Sanofi

Sanofi

10,001+ employees

Develops pharmaceuticals and life-saving vaccines

Biotechnology
Healthcare

Junior, Mid

Reading, UK

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • Educated to degree level or equivalent.
  • Detailed understanding of ABPI and IPHA Code of Practice and its practical application in a business environment.
  • Minimum of 2 years’ experience in pharmaceutical product / brand marketing.
  • Experience of producing compliant promotional materials and working with regulatory teams to ensure compliance.
  • Substantial and sustainable sales/marketing/commercial/market research experience that should include working on a diverse brand mix (experience of new and mature), product launch experience, market analytical and forecasting ability, experience within dermatology or an in-depth knowledge of dermatology in the UK and Ireland.
  • Ability to work within a highly scrutinised and challenged, (global and UK & Ireland) team in order to meet the demands associated with working in a large franchise.
  • Strong strategic marketing, analytical and planning skills.
  • Leadership of multidisciplinary teams to effective implementation of strategy.
  • Clear communication style that will inspire and direct teams.
  • Knowledge and understanding of the modern NHS/HSE/Department of Health Ireland and how to influence it favourably.
  • Self-awareness and versatility that will enable strong upwards and sideways influence.
Responsibilities
  • Preparation of new campaigns, projects and activities identified through the brand planning process
  • Ensure alignment of projects and activities with brand strategic objectives and Critical Success Factors
  • Working cross functionally to ensure plans are optimally developed with team buy in, and delivered to plan, on time, and within budget
  • Ensure plan is aligned with global guidelines and meets short term and longer-term brand objectives
  • Work with budget holders and the procurement team to ensure all projects and activities are delivered at the right cost with the right supplier
  • Roll out projects and activities to the relevant customer group through strong leadership and communication skills to ensure adoption and implementation
  • Tracks performance to ensure delivery of activities and brand KPIs
  • Ensures strong management of promotional materials in line with SOP

Sanofi provides healthcare solutions through its pharmaceutical and biotechnology products, focusing on treatments and vaccines for various medical conditions. The company conducts extensive research and development to create new therapies and improve existing ones, particularly in areas like immunology, oncology, and rare diseases. Sanofi's products include prescription medicines, over-the-counter items, and vaccines, which are distributed to patients, healthcare professionals, and governments. What sets Sanofi apart from its competitors is its strong emphasis on scientific innovation and strategic partnerships, allowing it to maintain a diverse product pipeline and a global presence. The company's goal is to enhance health outcomes and improve the quality of life for individuals worldwide.

Company Stage

Grant

Total Funding

$2B

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Sanofi's strong financial performance, as evidenced by its raised 2024 outlook, indicates robust growth and stability.
  • The company's strategic investments in innovative biotech firms, such as Ventyx Biosciences, enhance its pipeline and potential for breakthrough therapies.
  • Sanofi's Dupixent receiving a positive recommendation for expanded use in children demonstrates its leadership in addressing unmet medical needs.

What critics are saying

  • The highly competitive pharmaceutical market requires Sanofi to continuously innovate to maintain its market position.
  • Regulatory challenges in different regions could delay product approvals and impact revenue streams.

What makes Sanofi unique

  • Sanofi's extensive R&D efforts and strategic partnerships, such as with Orano Med for radioligand therapies, set it apart in the competitive pharmaceutical landscape.
  • The company's global reach and focus on patient-centric solutions allow it to effectively navigate diverse regulatory environments and deliver innovative treatments worldwide.
  • Sanofi's investment in sustainable initiatives, like SureChill's 'Cooling as a Service' model, highlights its commitment to addressing healthcare challenges in emerging markets.

Help us improve and share your feedback! Did you find this helpful?