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Internship

Growth Marketing Intern

Posted on 8/8/2024

betr

betr

51-200 employees

Digital platform for fantasy sports and microbetting

Gaming
Fintech

Miami, FL, USA

Candidates must be based in Miami or willing to relocate.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Journalism
Marketing
Data Analysis
Requirements
  • Currently pursuing an undergraduate Bachelor’s degree in marketing, communications, journalism, analytics, data science, or a related-field (Junior or Senior)
  • Very strong attention to detail
  • Passionate about the sports gaming industry
  • Excellent analytical skills and experience with Excel
  • Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively
  • Self-motivated and able to drive initiatives from end-to-end
  • Must be able to work flexible hours, including mornings, evenings and weekends depending on the sports calendar
  • Excellent organizational skills, the ability to be flexible, & prioritize responsibilities
Responsibilities
  • Maintain an internal database of promotional details for company-wide transparency
  • Track and analyze KPIs for campaigns and promotions
  • Help manage the user-facing promotions hub by uploading promotions and campaigns to the correct user segments
  • Contribute promotion and campaign ideas to drive user retention
  • Assist retention and growth team with various projects as needed

Betr.app is a digital platform that merges fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite leagues like the NFL, NBA, MLB, and NHL. The platform features two main offerings: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting provides users with the opportunity to place bets on specific moments during live sporting events, catering to those who enjoy the fast-paced nature of sports. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting excitement. The goal of Betr.app is to create an engaging and interactive platform for sports enthusiasts to test their knowledge and instincts while enjoying the thrill of betting.

Company Stage

Series A

Total Funding

$100M

Headquarters

Miami, Florida

Founded

2022

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betr.app's recent $15 million funding round and $375 million valuation indicate strong investor confidence and potential for rapid growth.
  • Expansion plans to launch sportsbook services in seven states by 2024 could significantly increase user base and revenue.
  • Strategic hires from industry leaders like FanDuel enhance Betr.app's regulatory and operational capabilities, positioning it well for future success.

What critics are saying

  • The highly competitive online sports betting market requires continuous innovation to maintain user interest and market share.
  • Regulatory challenges and varying state laws could hinder Betr.app's expansion plans and operational efficiency.

What makes betr unique

  • Betr.app uniquely combines fantasy sports with microbetting, offering a more dynamic and engaging experience compared to traditional sports betting platforms.
  • The platform's focus on instant gratification through microbetting on live events sets it apart from competitors who primarily offer pre-game betting options.
  • Partnerships with influencers like Jake Paul and initiatives to amplify women's presence in sports betting provide Betr.app with a distinctive brand and market appeal.
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