KROGER PRECISION MARKETING – SENIOR MANAGER, ONSITE SEARCH & DISPLAY PROGRAMMATIC MEDIA BUYER CINCINNATI/CHICAGO 

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry. 

RESPONSIBILITIES

 Kroger Precision Marketing (KPM) enables brands to deliver relevant messages, offers and experiences through direct-to-consumer communications through digital advertising and in-store activation. As a SENIOR ONSITE SEARCH & PROGRAMMATIC MEDIA BUYER you will service our onsite search & offsite programmatic solutions in by building campaigns, consulting on strategy, and performing optimizations for KPM campaigns with the goal of exceeding client objectives.  This role drives innovation at both the strategic and campaign executional level, building relationships with team, clients, and partners to set expectations on strategy and performance.  The ideal candidate has strong hands-on keys experience with both programmatic & search digital planning.  Ideally this candidate would also have experience overseeing and mentoring junior level buyers and leading clients in the digital media space.  In this role, you will work closely with the cross functional product and platform teams to help to develop new media products for Kroger Precision Marketing’s programmatic and onsite Search offerings; taking those new offerings and ensuring we are able to flawlessly execute and achieve clients’ desired performance objectives.  

This job will focus on several key initiatives:

• Media expert with ability to ensure we are utilizing tools to our fullest capacity and making recommendations when new tools/platforms are needed.
• Responsible for developing media best practices, channel learnings, benchmarks, and case studies for the KPM portfolio.
• Client facing to report on KPM’s campaign strategy, performance, and key recommendations for future campaigns.
• Oversight of campaign buyers keeping a pulse on performance and delivery. Ensuring KPIs are met and recommendations are made to enhance performance as needed. 
• In charge of holistic programmatic and owned and operated search campaign performance inclusive of oversight in reporting from weekly pacing to final media metrics wrap report. Specifically, client facing with sellers to tell an impactful media and measurement story through campaign performance.
• Liaison between multiple teams advocating campaign performance, ways of working, and troubleshooting between Sales Team, Media Operations, Product, Platoform, and Data Analysts.
• Internal and external voice for campaign performance and strategy
• Active voice in upskilling/training the KPM organization on different types of media
• Subject matter expert for our core solutions both internally and externally – continually evaluating the industry landscape, staying current on competitive research and providing industry updates to the organization
• Works hand-in-hand with the Platform & Product Strategy leads to ensure channel strategy is met, aid in new product launches, and ensure flawless execution of campaigns.
• Create strong relationships with vendor partners and stay current on relevant, upcoming offerings

QUALIFICATIONS, SKILLS & EXPERIENCE

• The right person will thrive in a fast-paced environment and must possess the following:
• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 3-5 years of search and/or programmatic media experience working in an brand, agency or publisher setting
• Knowledge of key DSPs inclusive of Google, TheTradeDesk, Adobe, MediaMath, DataXu and more
• Knowledge of Google Search ads and Bing Search Ads
• Familiarity with campaign management and pacing platforms such as Skai (formerly Kenshoo), PromoteIQ, PacView, and Criteo
• Knowledge of key programmatic exchange platforms & operational elements
• Experience in buying all channels programmatically from display, search, social, audio, and video.
• Familiarity with media buying platforms, ideally Media Ocean and Prisma.
• Strong interpersonal and communication skills
• Strong analytical and problem-solving skills
• Excellent verbal, written, presentation, people, and diplomacy skills are required
• Initiative, detail orientation, strong analytical and decision-making skills
• Ability to work in a collaborative environment
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment
• Able to build relationships across the team, department, vendors and clients
• Proactive approach, demonstrated by:
• Providing regular project timeline and budget updates to team/supervisor
• Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

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