Sr. Manager
Account Based Marketing, Remote
Posted on 3/7/2023
INACTIVE
Locations
Dorchester, Boston, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Requirements
- You are passionate about account-based marketing and understand not just how it works but why it matters
- You are curious and obsessed with making things better and making things happen
- You are an ardent collaborator, supporting Sales and SDR teams
- You are driven by excellence and do not tolerate mediocrity
- You are data-driven but not data-dependent
- 7+ marketing experience in B2B marketing with 3+ years specifically running account based marketing efforts and supporting enterprise sales teams
- Must be able to quickly establish senior sales level relationship and trust
- Exceptional analytical skills and ability to draw most relevant insights that accurately describe the campaign performance and impact metrics and take action
- Ability to review/edit content with opinion and superb writing skills
- Excellent project, analytical and budget management skills
- Experience with CRM, marketing automation, and ABM platforms (6sense, Demandbase, Folloze preferred)
- SaaS, software, high tech industry experience strongly desired
Responsibilities
- Develop and deploy multi-channel ABM programs, including crafting strategy, aligning internal teams, and project managing execution to drive pipeline and revenue
- Deliver account research and analysis as well as leverage cross-vendor intent data to drive ABM strategies
- Build and execute bespoke and highly custom programs for high revenue Targets
- Develop compelling and innovative 1:few programs that successfully move Accounts through buyer's journey
- Ensure scalability of ABM over time via 1:many programs
- Conduct research and collaborate with Enterprise Sales teams in order to build and execute bespoke and highly custom programs
- Provide best practices that can be applied across all other segments of the business
- Partner with Product Marketing, Content and Design leads on content strategy, planning and executing high-impact ABM multi-channel programs: emails, webinars, ads, direct mail etc
- Work closely with Field Marketing to strategically leverage in-person events to drive pipeline
- Ensure extreme coordination with Sales and SDR outbound prospecting campaigns
- Have rigor in measurement and readouts on key account-based metrics, with a process and mindset for data-driven action
- Manage ABM campaign budget, driving operational excellence and maximizing resource and budget investments
- Connect campaign data, marketing metrics and insights to demonstrate business impact, providing ongoing reporting and updates to senior stakeholders
Cloud-based revenue platform
Company Overview
Clari's mission is to set customers up for consistent success by creating a new selling culture powered by transparency and actionable insights. The company has developed a market-leading revenue platform that helps go-to-market teams of every size and stripe take control of their entire sales process and revenue operation.
Benefits
- No-cost health plans
- 401k plan
- Generous PTO
- Paid parental leave
- Wellbeing & professional development funds
- Remote & in-office perks
Company Core Values
- Garage state of mind
- Charge
- Jazz band
- Dish assist
- One with customers