Content Development Specialist

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Our Core Values of Integrity, Respect and Excellence are more than just what we say, they are what we do!

WHAT YOU’LL BE DOING

The Copywriter/Content Specialist is a creative and strategic writer/storyteller responsible for developing high-quality, engaging content across various marketing and communication channels from concept to completion. This role requires a strong understanding of brand voice, target audiences, and best practices in digital and traditional marketing. The ideal candidate is a versatile writer with excellent writing, editing, and proofreading skills, and the ability to adapt their style to suit different audiences and platforms.

Key Responsibilities:

• Content Creation:
• Work with campaign strategy team to develop compelling and informative content across a wide range of formats, including:
• Blog posts, articles, and white papers
• Website content (product descriptions, landing pages, FAQs)
• Email campaigns (marketing and transactional)
• Video scripts (B2B and B2C training for YouTube, digital) 
• Brochures, flyers, and other marketing collateral
• Case studies and testimonials
• Conduct in-depth research and gather information to support content creation.
• Brainstorm and develop creative concepts for content campaigns.
• Ensure all content is accurate, engaging, and aligned with brand guidelines.
• Utilize data and analytics to monitor success of content and optimize as necessary.
• Copywriting:
• Craft persuasive and impactful copy for marketing and advertising campaigns, including website calls-to-action (CTAs), email subject lines and pre-header text
• Work with SEO team to optimize content for search engines (SEO) and user experience (UX).
• Translations/Editing/Proofing:
• Ability to copy-edit the work of others
• High attention to detail
• Facilitate content/video/copy being translated through preferred outside translation partners
• Content Production:
• Work in coordination with Creative Services team and outside agencies to ensure successful execution of offsite photo and video production. Responsibilities include all aspects of timing, budget, preproduction and post production details.
• Project Management:
• Manage multiple projects simultaneously, meeting deadlines effectively.
• Collaborate with cross-functional teams (design, marketing, digital, sales, etc.) to ensure project success.
• Participate in brainstorming sessions and creative reviews.
• Brand Consistency:
• Maintain brand consistency across all channels and platforms.
• Develop and maintain brand style guides and templates.
• Monitor industry trends and best practices in content marketing.

WHAT DRIVES SUCCESS:

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:  

• Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise – balancing routine tasks, urgent action items, and long-term projects is second nature for you.
• Decision Quality:You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
• Drives Results: You show pride in “getting the job done” with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.

This is a salaried exempt role. The salary range for this role and market is between $64k - $84k annually.  Factors that may affect the starting salary include geography/market and the individual’s tenure, performance, skills, education, experience, and other qualifications of the successful candidate.

Employees in this role are also eligible for an annual Broad Base Bonus in accordance with the terms of the Company’s applicable plan.  Employees in this role are not eligible for overtime.

WHAT WE ARE LOOKING FOR: 

• Writing Samples: This position requires presenting writing samples of past projects as part of your application.
• Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field or an equivalent combination of education and experience.
• Experience: prefers 2-3 years of professional experience in copywriting and content creation.
  • Experience in a corporate or agency environment preferred.

Skills:

• Excellent writing, editing, and proofreading skills: Strong command of grammar, punctuation, and style.
• Content strategy and planning: Ability to develop and execute content strategies.
• SEO/SEM knowledge: Understanding of search engine optimization and pay-per-click advertising.
• Project management and organizational skills: Ability to manage multiple projects and deadlines effectively. Ownership of projects from start to completion.
• Research and analytical skills: Ability to conduct thorough research and analyze data.
• Collaboration and communication skills: Excellent written and verbal communication and interpersonal skills. Able to articulate ideas internally.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with content management systems (Dotcms) and project management tools (e.g., Adobe Experience Manager Digital Asset Management system; Smartsheet project management) preferred.

Personal Attributes:

• Strong work ethic, attention to detail, and a proactive approach.
• Creative and innovative thinker with a passion for storytelling.
• Highly motivated and results-oriented.
• Ability to work independently and as part of a team.

WE VALUE DIVERSITY

We believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

WHAT WE OFFER: 

Lennox offers employees a variety of flexible work options.  This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

Benefits:

Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.

Our Culture:At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization.  They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

Disclaimers:

The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

This posting is anticipated to remain open until May 1, 2025.

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