Full-Time

Lifecycle Marketing Specialist

Remote

Posted on 6/25/2024

Weedmaps

Weedmaps

501-1,000 employees

Online platform connecting cannabis consumers and businesses

Compensation Overview

$68k - $80kAnnually

Mid

Remote in USA

Supports remote work for all eligible employees.

Category
Growth Marketing
Growth & Marketing
Required Skills
Figma
Word/Pages/Docs
JIRA
Confluence
HTML/CSS
Requirements
  • Expertise in consumer-scale email and push marketing, with 3 years of directly related professional experience
  • Familiarity with campaign design and development for email, push, and in-app messages
  • Proficiency in copywriting and content strategies for driving engagement and direct response
  • Expertise with Braze or similar app event-driven message automation platforms such as Iterable or Customerio
  • Skills in mobile-responsive email template coding using HTML and CSS
  • Proficiency with tools like Litmus for email template validation
  • Competence in writing Liquid code for message personalization and dynamic content insertion
  • Experience with AB testing and optimization
Responsibilities
  • Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users
  • Create, validate, and fine-tune mobile-responsive email templates using HTML, CSS, Liquid code, and Litmus
  • Utilize Braze to dynamically trigger, target, and personalize messages and message elements
  • Strategically experiment with various messaging channels including email, push, in-app messages, and app inbox notifications to determine the most effective methods for user engagement
  • Establish necessary reporting, analyze results and develop hypotheses for further optimization
  • Work with Growth, Marketing, and Product Development teams on multiple priorities and deadlines
  • Use collaboration tools including JIRA, Confluence, Slack, Figma, and Google Docs to document and communicate tasks

Weedmaps connects cannabis consumers, patients, retailers, and brands through its online platform, providing a directory of dispensaries, delivery services, and various cannabis products. Users can search for items based on specific cannabinoids like CBD and THC, catering to different preferences. The company generates revenue through subscription fees from businesses and advertising services, while also offering tools for compliance and analytics. Weedmaps aims to be a comprehensive resource in the cannabis industry, facilitating connections between consumers and businesses.

Company Size

501-1,000

Company Stage

IPO

Total Funding

$316.1M

Headquarters

Irvine, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in cannabis education boosts demand for Weedmaps' educational content.
  • The rise of medical cannabis programs expands Weedmaps' user base and service offerings.
  • The 'Best of Weedmaps' program enhances consumer engagement and platform loyalty.

What critics are saying

  • Increased competition from expanding local dispensaries like Purple Lotus.
  • The take-private offer may create uncertainty among investors and stakeholders.
  • Regulatory challenges may complicate the implementation of the medical cannabis card program.

What makes Weedmaps unique

  • Weedmaps offers a comprehensive directory of cannabis dispensaries and delivery services.
  • The platform provides detailed product information, enhancing consumer purchasing decisions.
  • Weedmaps' dual revenue model includes subscription fees and advertising services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Planning Benefits

Fertility Treatment Support

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
Stock Titan
Dec 19th, 2024
WM Technology $1.70/share Take-Private Offer

WM Technology's co-founders, Douglas Francis and Justin Hartfield, have proposed a take-private bid at $1.70 per share for all outstanding common stock not owned by them. They currently own about 32% of the shares. A special committee with Evercore Group L.L.C. and Allen Overy Shearman Sterling US LLP as advisors will evaluate the proposal. There's no guarantee of a definitive agreement or transaction completion, and no action is required from shareholders at this time.

Business Wire
Jul 24th, 2024
Weedmaps Partners with NuggMD to Launch Medical Cannabis Card Program

Weedmaps partners with NuggMD to launch medical cannabis card program.

Business Wire
May 2nd, 2024
Purple Lotus Expands, Unveiling Second Dispensary Location In Downtown San Jose

SAN JOSE, Calif.--(BUSINESS WIRE)--Purple Lotus, a beloved community dispensary family-owned and operated since 2010, today announced the grand opening of its second location, at 66 W. Santa Clara St. in downtown San Jose. Purple Lotus is hosting a ribbon-cutting ceremony May 3 at 4 p.m. with special deals and in-store events in addition to the company’s year-round signature pickup and innovative delivery services. Many in San Jose know the bright purple exterior of the longtime cannabis dispensary at 752 Commercial St., near the Luna Park and South Bay neighborhoods off the 101

Business Wire
Apr 30th, 2024
2024 Winners Unveiled For “Best Of Weedmaps” Program

IRVINE, Calif.--(BUSINESS WIRE)--Today, Weedmaps (Nasdaq:MAPS), a leading online cannabis marketplace for consumers, named the 2024 winners of the “Best of Weedmaps: The People’s Choice” awards. The 2024 program aims to celebrate the businesses, delivery operators and brands who are working to elevate the cannabis shopping experience on the Weedmaps platform.According to Jackie Gonzalez-Becerra, Vice President of Revenue at Weedmaps, winners of the 2024 Best of Weedmaps award help set the standard for excellence on the Weedmaps platform, as well as within the industry overall.“These businesses consistently provide outstanding service, top-quality products, and seamless delivery experiences, which are crucial for giving consumers the best shopping experience possible,” Gonzalez-Becerra said. “Weedmaps’ data clearly shows that consumers appreciate businesses that prioritize excellence, consistency, timely communication, and top-notch product inventory, highlighting the importance of a superior shopping journey in today’s competitive market.”Below are a few of the stats* that helped boost this year’s winners:Dispensaries: 2024 winners in the dispensary category had 6x more orders than their fellow semifinalists, and 12x more orders than non-recognized dispensaries.than their fellow semifinalists, and than non-recognized dispensaries. Winners had 3x more deals claimed than their semifinalist competitors, and 8x more deals claimed than non-recognized dispensaries.Deliveries Winners in the delivery service category had 2x more orders than semifinalists, and 3x more orders than non-recognized delivery services.than semifinalists, and than non-recognized delivery services. Winners also had 2x more deals claimed on the Weedmaps platform than Best of Weedmaps semifinalists, and 3x more deals claimed than non-recognized delivery services.Brands Winners in the 2024 brand category had 7x more brand page “follows” on their brand page than semifinalists, and 121x more brand page “follows ” than non-recognized brands.on their brand page than semifinalists, and ” than non-recognized brands. Best of Weedmaps brand winners also had 5x more items ordered than semifinalists and 50x more ordered items than brands not recognized for a 2024 award.In order to assess this year’s winners, Weedmaps used a methodology matrix that considered a variety of factors including listing quality on the Weedmaps platform, customer service ratings, and consumer engagement

Reporter Herald
Apr 5th, 2024
Larimer County Weed District office moves to The Ranch in Loveland

The Larimer County Land Stewardship and Weed District has relocated its office from Fort Collins to The Ranch Events Complex in Loveland, at 5450 Arena Circle, Suite 110.

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