Global Lead Product Marketing Manager
Posted on 3/8/2023
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
  • Proven B2B/SaaS product marketing leader with 5 to 8+ years of B2B and B2C experience and demonstrated experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations
  • Expertise preferred within adtech, martech, or adjacent technologies including Agency, Media, TV, and SaaS Technology
  • Deep measurement and analytics product/industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
  • Experience working with cross-functional teams including product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
  • Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
  • Solid experience with Technical Sales, Sales Enablement, Technical Support or Technical Marketing
  • Strong presentation and oral presentation skills - you should enjoy being in front of an audience
  • Understanding of advertising and marketing technology market and buyer dynamics
  • Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
  • Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
  • Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)
  • Work closely with stakeholders to develop and execute go-to-market strategies and tactics (positioning, packaging, pricing and sales enablements) for new products and features relevant to Activation & Data Management
  • Collaborate with product management to ensure market needs are translated into new product capabilities, and new product capabilities are effectively rolled out to the commercial teams
  • Create and update sales materials that articulate LiveRamp's value proposition for Activation including case studies, presentation decks, and other customer/prospect-facing collateral
  • Collaborate with various marketing functions to build and execute a marketing plan to drive demand for Activation & Data Management solutions, including blog posts, events, white papers, one-pagers and other marketing assets
  • Partner with the Demand Generation team to execute marketing plans that drive demand, grow sales pipeline, and retain existing customers
  • Represent the voice of the customer, providing customer and market insights to Sales, Account Directors, Product Management, and Marketing teams
  • Understand and define how LiveRamp enables measurement across the broader measurement partner ecosystem
  • Work closely with Global Services to develop measurement services offerings
  • Draw from deep expertise of the product to clearly articulate how a given feature uniquely addresses customer use cases
  • Support tracking, measuring, and reporting against key product and marketing KPIs
Desired Qualifications
  • MBA
  • Deep understanding of marketing and advertising technology industry
  • Expertise in CTV and OTT solutions and understanding the market dynamics of supply and demand
  • Experience rolling out services products
  • Experience interfacing with a global team
Company Overview
LiveRamp is the leading data connectivity platform for the safe and effective use of data.