Full-Time
Manager – Business Development
JioStar
Media conglomerate offering TV and streaming
No salary listed
Mumbai, Maharashtra, India
In Person
 Business & Strategy (1) |
|---|
- Communication skills
- Team Player
- Strong Servicing skills
- Hands on with MS Office especially Excel
- Drive Revenues
- Ensure Compliance to guidelines
- Marketing & Retail visibility
- Debtor Management & Control
- MBA with 6-10 years of experience
JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.
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Founded
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Simplify's Take
What believers are saying
- IndiaCast merger on April 1, 2025, streamlines TV distribution and cuts regulatory overheads.
- Hindi watch-along feed with Ashwin and Raina boosts IPL 2026 engagement on JioHotstar.
- 'Ek Hoke Dekh' campaign unites fans, leveraging IPL's social phenomenon for ad revenue growth.
What critics are saying
- CCI fines JioStar for discriminatory Kerala pricing within 3-6 months post-Bombay High Court ruling.
- Amazon Prime grabs IPL digital rights after 2027, eroding JioHotstar's subscriber dominance.
- Piracy captures 30% of IPL viewers, slashing JioHotstar subscription revenue during peaks.
What makes JioStar unique
- JioHotstar merges JioCinema and Disney+ Hotstar, delivering 300,000 hours of content across 12 languages.
- Exclusive IPL, ICC, Premier League rights position JioStar as India's sports streaming leader.
- Hybrid CDN architecture handles 55 million IPL concurrent viewers, scaling to 100 million.
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People at JioStar who can refer or advise you
Benefits
Remote Work Options
Flexible Work Hours
Performance Bonus
Health Insurance
Company News
Swati Borda joins JioStar as Associate Director - Key Accounts, Influencer Marketing. Earlier, Swati Borda was associated with ShareChat, Korra, ByteDance, Buzzone, and Cookie Digital Swati Borda has joined JioStar as Associate Director - Key Accounts, Influencer Marketing. In her new role, Borda will focus on key account management and influencer-led brand initiatives, at a time when media companies are increasingly integrating creator ecosystems into their advertising strategies. Prior to this, she has worked across digital and marketing firms including ShareChat, Korra, ByteDance, Buzzone, and Cookie Digital, where she handled influencer marketing, brand solutions, and client strategy. Her experience spans building and executing digital campaigns, with a focus on influencer collaborations and branded content. Borda holds an MBA in Marketing and HR from Indian Institute of Planning and Management and a BBA from Symbiosis International University. Her appointment comes at a time when influencer marketing is seeing increased adoption among advertisers, with platforms and publishers strengthening in-house capabilities to drive brand partnerships.
Streaming cricket at massive scale: lessons from JioStar's CTO. Streaming cricket in India. Cricket is not just a sport in India. It's the fabric of society and delivering it to tens of millions of people at the same time is the ultimate stress test for live streaming infrastructure. After a successful partnership to stream the IPL in India, Akash Saxena, CTO of JioStar, spoke with Xavier Leclercq, VP Business Development at Broadpeak, about what it takes to stream live cricket to audiences measured in tens of millions The conversation focused on practical challenges: sudden traffic spikes, infrastructure choices, monetization at scale, and constant pressure from piracy. Live streaming at a scale few platforms face. For JioStar, traffic does not build gradually. It jumps. Key moments in a match can trigger 4 to 5 million additional viewers within seconds. The IPL has already set major concurrency milestones, from 32 million streams in 2023 to 63 million in 2024 and 55 million in 2025, and teams are now preparing for events that could approach 100 million concurrent viewers within a few years. At that level, the challenge is not average traffic. It is handling sharp, unpredictable surges across mobile devices and connected TVs, without service degradation. That is the reality JioStar is engineering for. Hybrid delivery as a strategic choice. To sustain this scale, JioStar relies on a hybrid delivery architecture, combining public cloud CDNs with infrastructure deployed deep inside telecom networks. Broadpeak plays a role in this ecosystem as a technology partner, contributing to content delivery for live cricket events. As Akash explains, no single CDN can handle this level of demand alone. The goal is proximity: getting content as close as possible to users to improve quality, reduce latency, and control costs. This engineering approach is driven by the sheer scale of the task: resilience, efficiency, and control designed in from the start. And once delivery reaches this scale, monetization has to evolve with it. To hear Akash Saxena walk through these challenges and explain how live streaming at this scale actually works, watch the full interview with Xavier Leclercq below.
JioStar calls for fan unity with IPL 2026 campaign 'ek Hoke Dekh' March 30, 2026 JioStar, the official broadcast and digital partner for the TATA IPL, has launched its campaign for the 2026 season, titled 'ek Hoke Dekh'. The campaign film calls on fans to unite for the world's biggest T20 carnival, anchored by the tagline 'ek Hoke Dekh' (watch as one). The campaign theme is brought to life through a film starring cricketers Ruturaj Gaikwad, shreyas Iyer, krunal pandya, tilak verma, and mohammed siraj. Conceptualized by ZeroFifty and produced by Jamic Films, the film brings together the league's biggest stars in a slick, high-energy narrative driven by a groovy soundtrack. The story begins in a tea shop with an individual having a squabble with a visitor over his origin. The cricketers interrupt this moment, reframing the narrative through their own TATA IPL story, showing how belonging goes beyond geography and is defined by the teams they represent. The film culminates in rival fans coming together, reinforcing the campaign's message of unity. Each cricketer's story nods to their native roots and celebrates the fans who have embraced them in their TATA IPL cities. Together, these stories make a simple case to the nation: unite and watch the greatest T20 spectacle on earth as one. Speaking about JioStar's 'Ek Hoke Dekh' campaign, Siddharth Sharma, Head of Content, Sports, JioStar, said, "With 18 seasons of the TATA IPL behind us, team fandom has evolved into a social phenomenon. For two months every year, the lines of India's diverse ethnic tapestry blur as the TATA IPL unifies fans, rendering all other differences irrelevant. Our films magnify this proposition and showcase how the infectious euphoria of the TATA IPL bonds and unites people across the nation like nothing else." Speaking about featuring in JioStar's 'Ek Hoke Dekh' campaign, Chennai Super Kings Captain Ruturaj Gaikwad said, "The film beautifully brings out a reality for many of us who play in the league. While we belong to a certain part of the country, the fans residing in the home city or State of our respective franchises have accepted and loved us as one of their own. The TATA IPL celebrates this and unites people in a way that no other league in the world does, and the campaign film brings it out beautifully." Sharing on the campaign, Shriram Iyer, Co-founder - ZeroFifty, said, " 'Ek Hoke Dekh' is a clarion call. The TATA IPL offers us a unique paradox- while it divides fans by franchise, it compels us equally to put aside all other ideas that divide us and come together to enjoy the game. Replete with rivalries, it is also an occasion that unites. The campaign is simply an invitation and a tribute to the spirit of unity." The 19th season of TATA IPL will see a battle of the young prodigies, heavyweights, and legends, promising to deliver a memorable spectacle. Catch all the action of TATA IPL, live and exclusive on JioHotstar and Star Sports Network.
JioStar starts Hindi digital feed for IPL26 to boost fan engagement. March 30, 2026 JIOSTAR HAS INTRODUCED a dedicated Hindi digital feed for the TATA IPL 2026, marking a significant step in enhancing the viewing experience and deepening engagement with India's vast Hindi-speaking audience. The initiative, available on the JioHotstar platform, is part of the broadcaster's expanded multi-language and multi-format coverage strategy for the 19th edition of the Indian Premier League. For the first time, IPL fans can access a specially curated Hindi digital feed that offers a "watch-along" format featuring former IPL champions and cricketing legends. The feed combines live match action with expert insights, storytelling and real-time analysis, aiming to create a more immersive and interactive viewing experience compared to traditional commentary formats. Prominent names such as R Ashwin, Suresh Raina, Harbhajan Singh and Virender Sehwag are part of the broader Hindi coverage ecosystem, bringing familiarity and credibility to the feed. The Hindi digital feed is one component of JioStar's expansive IPL 2026 broadcast plan, which includes 20+ feeds across TV and digital platforms, 150+ presenters, commentators and experts, coverage across multiple languages, including English, Tamil, Telugu, Kannada and several regional languages On television, Star Sports will deliver matches in five key languages, while JioHotstar expands accessibility with additional regional feeds such as Bhojpuri, Haryanvi, Marathi, Bengali and Gujarati. The launch reflects changing consumption patterns, with digital platforms increasingly becoming the primary medium for younger audiences and mobile-first users. JioStar's strategy integrates interactive formats like watch-alongs, personalised viewing experiences, and multi-language accessibility. In addition to language expansion, JioStar has introduced accessibility features such as Indian Sign Language and audio descriptive feeds, aiming to make IPL coverage more inclusive.
JioStar unveils multi-language coverage plan for TATA IPL 2026. JioStar has announced an expanded broadcast plan for TATA IPL 2026, featuring over 20 feeds, 12 language options, and more than 150 experts. New features include multi-camera viewing, sign language feeds, and a dedicated watch-along experience with former players Published Date - 27 March 2026, 08:36 PM Hyderabad: JioStar, the official broadcast and digital partner of the TATA IPL, announced its presentation for the 2026 season, replete with T20 champions, former internationals, world-class presenters, accomplished experts, seasoned broadcasters, and language and innovation options that will elevate fans' viewing experience. Geographic Reference For the first time, fans will watch along with TATA IPL champions through a dedicated digital feed as the action unfolds on JioHotstar. JioStar's presentation of over 20 feeds will be brought to viewers by more than 150 presenters and experts across JioHotstar and Star Sports Network. - Advertisement - Star Sports Network will present the world's greatest T20 carnival in English, Hindi, Tamil, Telugu, and Kannada, while JioHotstar will offer fans as many as 12 language options, including English, Hindi, Tamil, Telugu, Kannada, Punjabi, Bhojpuri, Haryanvi, Marathi, Bengali, Gujarati, and Malayalam. These will be enhanced by two audience-inclusive feeds - Indian Sign Language and an audio descriptive feed. In addition, JioHotstar will once again bring MaxView in Hindi and English, and also allow fans to choose a vantage point from which they can experience the game through a multi-cam experience featuring five camera angles such as Hero Cam, Stump Cam, Batter Cam, Field View, and a multi-view angle. For the first time ever, former India spin maestro and CSK legend Ravichandran Ashwin will pick up the commentator's mic in JioStar's studios. Ashwin, an accomplished storyteller and analyst of the game, will bring his insights to live action for the first time. He will be joined by India and TATA IPL legend Virender Sehwag, RCB legend AB de Villiers, ICC Men's T20 World Cup champion Irfan Pathan, CSK's TATA IPL winners Suresh Raina, Harbhajan Singh, and Faf du Plessis, and former RCB captain and mentor Anil Kumble. JioStar's expert panel will be bolstered by seasoned broadcasters and former international legends such as Ravi Shastri, Sunil Gavaskar, Michael Clarke, Eoin Morgan, Aaron Finch, Dale Steyn, and Kevin Pietersen, among many others. JioStar will also introduce a dedicated digital feed in Hindi that will feature former TATA IPL champions, legends, and some of the best analytical minds in the business for a unique watch-along experience. Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, Irfan Pathan, Umesh Yadav, Cheteshwar Pujara, and Aakash Chopra will come together on the feed to regale viewers with first-hand dressing room stories, never-heard-before tales about TATA IPL players, and decode the players' mindset as live action unfolds. * Follow Us: