Integrated Marketing Manager

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we
host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around
the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues,
leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and
global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company
that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the
communities in which we operate; and minimize our impact on the environment by adopting sustainable practices
throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to
cheer!

A Brief Overview

The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for
shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to
develop effective integrated marketing plans that reach the correct demographic and target audiences for each
show to drive conversions. The IMM will be in constant communication with talent buyers, local and central
leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship
Management, reporting, etc. This position will also be responsible for maintaining and tracking budgets to make
sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for
right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return
on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools
where appropriate.

What you will do

• Responsible for development and execution of integrated marketing and promotional plans for shows within
assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend
and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account
for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising
settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket
sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing
strategy in changing market or competitive conditions. Compile relevant demographic data to marketing
teams and talent buyers in order to drive the most profitable ticket sales and successful marketing
campaigns.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing
plans for targeted audiences, custom creative and impactful partnership activations.
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with
management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up
giveaways.
• May be responsible for other duties day of show including but not limited to overseeing house
photographers, direct management of venue websites, live updates on social media day of show, escort
media, coordinate meet and greets and guest list.
• Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions.
Manage Content Management System (CMS) which supports the publishing of web content as needed.
• Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails.
Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and
emails.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics
including influencers.
• Build and maintain relationships with local businesses for promotional opportunities. Collaborate with
agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails,
banners and promotions.
Education Qualifications
• BA/BS Degree (4-year) In Marketing/Business Communications or a related field

Experience Qualifications

• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
Skills and Abilities
• Exceptional written, verbal and listing communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment.
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants
(Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can
be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple
campaigns and projects at once.
• Excellent interpersonal skills with the ability to build and cultivate relationships
• Demonstrates creativity and documented immersion in Social Media
• Proficient in content marketing theory and application
• Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are
analytically sound
• Team player with the confidence to take the lead and guide other employees when necessary (ie: content
development, creation and editing of content, and online reputation management)
• Knowledge of music industry
• Analytical in nature using data to drive decisions

Payscale: $62K - $65K

Bonus: (If applicable)This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.