Full-Time

Social Media Planner

Basis Technologies

Basis Technologies

1,001-5,000 employees

Provides software tools for scalable, reliable business applications.

AI & Machine Learning
Fintech
Industrial & Manufacturing
Education
Consumer Software
Data & Analytics

Junior

United States

Required Skills
Sales
Communications
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2+ years of experience in Facebook/Instagram, Twitter, LinkedIn, Snapchat, TikTok, Reddit and/or Pinterest advertising
  • Proven communication skills, particularly in a client facing manner
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytics skills; the ability to tie campaign strategies to campaign outcomes to business objectives
  • Detail oriented and organized
  • Proficiency in Excel and PPT
  • Adaptability and flexibility
  • Strategic thinking and proactive client service skills
Responsibilities
  • Leveraging an understanding of how all digital channels work together and the role paid social will contribute to craft strong media planning recommendations tied to overarching media strategy
  • Gathering research and recommendations from paid social buyers, partners, research resources, past campaign data, and industry best practices to guide campaign development
  • Delivering paid social media recommendations for integrated media plans based on clear rationale
  • Collaborating with Basis' Analytics and Integrated Client Solutions teams to ensure paid social strategies are aligned with business and media plan objectives
  • Cultivating strong internal and client relationships and operating with a solutions-oriented approach and a high degree of client servicing
  • Contributing to high levels of campaign performance, client satisfaction, and retention while working alongside the Integrated Client Solutions team
  • Participating in and sometimes organizing client status meetings, as well as contributing to write ups for internal teams (providing status on all live campaigns), as needed
  • Supporting Account Leads (Sales) and Integrated Media Planners in responding to client requests and special projects as necessary
  • Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
Desired Qualifications
  • Experience with holistic media planning
  • Hands on paid social buying experience
  • Facebook Blueprint and other social platform certifications
  • Experience negotiating and working with external vendors (influencer programs, content partners, data providers) to secure partnerships for clients
  • Understanding of measurement tools and first party data integration

BASIS International stands out as a reliable global software company, providing customized solutions to over 7,000 application software developers across various industries, including banking, manufacturing, and healthcare. Their competitive advantage lies in their ability to deliver high-quality, scalable, and cost-effective business applications, serving as the foundation for thousands of mission-critical systems with over 1.7 million end users worldwide. The company's culture fosters a worldwide network of partners, emphasizing collaboration and flexibility, while their industry leadership is demonstrated by their stability and extensive global reach.

Company Stage

N/A

Total Funding

$133.6M

Headquarters

Chicago, Illinois

Founded

1985

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

12%

2 year growth

1%
INACTIVE