Head of Communications JD.com

1. PR Strategy & Program Leadership
Architect integrated PR strategies and communication roadmaps aligned with industry trends and corporate objectives. Orchestrate end-to-end execution of large-scale PR initiatives, ensuring alignment with brand positioning and business KPIs.
2. Content Strategy & Digital Engagement
Leverage cross-functional business insights to develop data-driven content strategies. Create platform-specific narratives (e.g., Douyin, WeChat Video Account) that fuse social trends with brand storytelling to amplify brand visibility, user engagement, and business conversion.
3. Media Relations & Event Excellence
Cultivate strategic partnerships with media, KOLs, and industry associations. Design and orchestrate high-impact events (press conferences, thought leadership forums), managing cross-functional teams to deliver seamless execution and elevate industry authority.
4. Proactive Risk Intelligence & Crisis Mitigation
Implement real-time monitoring of industry and brand sentiment through advanced analytics tools. Design predictive risk assessment frameworks and rapid-response protocols to neutralize emerging crises, safeguarding corporate reputation.
5. Cross-Functional Synergy & Resource Optimization
Collaborate cross-functionally with business and marketing units to align PR strategies with operational goals. Synergize internal and external resources (media, influencers, platforms) to maximize campaign ROI and brand equity.

【About JD.com】

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

【Our Global Business】

We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.

Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

【"Joybuy" - Online Retail Business in Europe】

Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.