Location & Flexibility

Our Brand Design Director will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence in a hybrid (Work From Near) capacity at our Charlottesville, VA office!

Learn more about Work From Near.

Who We Are

WillowTree, a TELUS International Company, is an award-winning digital product consultancy driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to build and design digital flagship products crucial to our client’s business needs. We’re a global consultancy with a client list that includes the NBA, Marriott, Domino’s, and many more.Check out how we have impacted our clients’ digital products over the years.

The Opportunity

As a Brand Design Director, you will help shape how we visually communicate the WillowTree brand to prospective and current clients and team members. Balancing working directly as an individual contributor with the coaching, mentorship, and operational responsibilities of leading a small but growing internal creative team, you will be charged with handling the creative needs associated with marketing and increasing brand awareness of the firm globally.

Responsibilities

• Lead and inspire a team of brand designers to develop strategically-grounded, insightful creative solutions
• Oversee a diverse team of creative talent, including brand designers, front-end developers, contractors, and agencies
• Coach and mentor full-time team members to champion professional growth
• Continue to build and shape the team, processes, and tools to meet the business’s growing creative needs
• Define WillowTree’s brand vision, using user feedback, data, and industry best practices to validate design decisions
• Revamp WillowTree’s visual identity and carry out brand consistency across all touchpoints
• Partner with marketing and internal teams to understand business needs, shaping brand strategy and customer experience
• Build cross-functional relationships to ensure smooth project execution
• Lead a redesign of WillowTree’s web properties to align with the company’s commercial and employer branding goals
• Demonstrate an understanding of WillowTree’s target audiences, and develop experiences and brand standards that will resonate with those buyer groups
• Elevate WillowTree’s video production quality to achieve the level of polish expected from a premium digital product agency
• Drive visual branding strategy during periods of inorganic growth
• Manage partnerships with external design and development partners
• Present and influence with an energetic, convincing, and inspiring style to increase buy-in and open the door for new opportunities — both for your team and department

Qualifications/Skills

• 10+ years in the design industry, with a minimum of 3 years experience as a Creative Director (or similar) and 2 years experience directly managing a creative team
• You’ve established and led the brand identity at previous companies
• A strong eye for aesthetic and visual design
• You demonstrate a high level of Craft with a willingness to incorporate the opinions of others
• You’re able and excited to roll up your sleeves and push pixels, and you are eager about coaching and mentoring young designers to help them grow in their career
• Experience communicating complex ideas to clients and team members in a compelling and enthusiastic way
• You love working with internal clients, and they love working with you. You’re compassionate to their needs and can bring solutions if problems arise
• You think “Yes!” as you read our core values and are committed to maintaining and positively influencing our design culture

Bonus Points

• Experience working in the technology industry

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.