Winter 2026
Posted on 9/4/2025
Canadian P&C insurer with digital channels
No salary listed
Toronto, ON, Canada
In Person
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Definity Financial is a Canadian property and casualty insurer that serves individuals and businesses through multiple channels, offering a broad range of coverage options. Its products are delivered via a mix of direct, broker, and digital channels, and the company emphasizes continuous improvement and innovation to meet evolving needs. The business model relies on insurance premiums and strategic investments, with a focus on transforming into a digital leader and expanding market capabilities to grow reach and profitability. Definity differentiates itself through its long-standing heritage from Economical Insurance, its multi-channel distribution, and its commitment to leveraging technology and investments to better serve customers, broker partners, employees, and communities in a changing market.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Canada
Founded
1871
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Hybrid Work Options
Definity champions AI for all employees with Gemini Enterprise. PR Newswire Today at 5:00am PDT WATERLOO, ON, March 26, 2026 /CNW/ - Definity Financial Corporation (TSX: DFY) continues to expand its strategic relationship with Google Cloud through the adoption of Gemini Enterprise, Google Cloud's agentic platform that embeds AI into everyday business operations. This milestone positions Definity as one of the first Canadian companies to adopt Gemini Enterprise company-wide, accelerating its ambition to be one of Canada's leading and most innovative P&C insurers. Gemini Enterprise represents a key step in Definity's journey to grow its digital and AI advantage, embedding intelligent tools and scalable platforms that accelerate innovation and productivity. By integrating Gemini Enterprise across its operations as part of a growing suite of AI offerings for employees, Definity is reshaping work by delivering smarter tools to boost collaboration, drive efficiency, and shape the future of insurance. "Building on our strong collaboration with Google Cloud, we're uniquely positioned to scale AI-driven capabilities as Definity continues to grow," said Tatjana Lalkovic, SVP and Chief Technology Officer, Definity. "Our approach to AI is about empowering our employees to unlock innovation, foster creativity and productivity, and create new ways to deliver exceptional experiences for brokers and customers." "We're proud to support Definity's digital transformation through Gemini Enterprise," said Farsad Nasseri, Country Managing Director, Google Cloud Canada. "By putting specialized agents in the hands of every employee, Gemini Enterprise is helping Definity unlock new levels of productivity and collaboration." Definity's AI approach is rooted in principles that enable innovation to deliver real business value. This is backed by more than a decade of experience leveraging AI to inform strategic decisions and process improvements across the insurance value chain, using best practices and practical tools that ensure models and their applications are ethical and comply with applicable legislation and regulation. AI initiatives at Definity go beyond simple task automation to reimagine end-to-end workflows. These principles are embedded in four pillars of the Definity AI strategy: anchoring AI in business priorities, scaling a future-ready foundation, embedding governance with a focus on responsible and secure AI, and fostering an AI-fluent workforce. This roadmap creates a foundation for sustainable progress and responsible AI adoption. By bringing advanced AI tools into everyday work, Definity is strengthening its operational resilience, supporting better decision-making, and creating an environment where employees can thrive. About Definity Financial Corporation Definity Financial Corporation ("Definity", which includes its subsidiaries where the context so requires) is one of the leading property and casualty insurers in Canada, with over $4.8 billion in gross written premiums in 2025 and over $4.0 billion in equity attributable to common shareholders as at December 31, 2025. SOURCE Definity Financial Corporation This is a paid placement. For further inquiries, please contact PR Newswire directly.
Definity Financial Corporation reported strong fourth quarter 2025 results, with operating earnings per share of $0.99 exceeding analyst expectations by 7.25%. The Canadian property and casualty insurer achieved gross written premiums of $1.2 billion, up 9.2% year-over-year, and a combined ratio of 89.9%. For full-year 2025, Definity delivered operating EPS of $3.53 and gross written premiums of $4.8 billion, up 8.8%. Book value per share increased 16% to $33.78. The company completed its acquisition of Travelers' Canadian business on 2nd January 2026, adding approximately $1.5 billion in premiums. Definity expects to realise over $100 million in pre-tax synergies within 36 months. The acquisition was funded through excess capital, equity and $1.4 billion in debt. For 2026, Definity targets gross written premiums exceeding $6.5 billion.
ALUS and General Mills are expanding their Growing Roots regenerative agriculture programme after exceeding initial targets during a two-year pilot. The initiative has enrolled 115 producers managing 234 projects across more than 12,000 acres in Manitoba and Saskatchewan. Over 60% of participants tried new practices or learned from peers, whilst the same proportion expressed interest in continuing with ALUS. The programme uses a community-delivery model emphasising local decision-making through Partnership and Technical Advisory Committees. General Mills has committed additional funding to extend the programme through 2026. The expansion builds on ALUS's model of connecting farmers, local government and environmental experts to advance sustainable agriculture practices whilst strengthening rural communities.
MaRS innovation hub and insurance firm Definity launch new accelerator for climate adaptation startups. Kitchener-Waterloo's Definity Financial Corporation has joined forces with Toronto innovation hub MaRS Discovery District on a new program for climate adaptation and resilience technology startups. This Adaptech Accelerator aims to help early-stage cleantech founders with a prototype validate their climate adaptation and resilience solutions, bolster their business models, and connect with prospective customers, partners, and investors. The program was officially announced last month, but made its public debut at MaRS' Climate Impact conference today. Applications for the two-year Definity-backed program are set to open in January. The accelerator will support eight to 10 companies. "We need to be making much more of these investments." Brendan Seale, Definity "We believe this is a critical step in expanding Canada's adaptation innovation economy and building a pipeline of promising solutions that can be deployed," Paul MacDonald, executive vice president of personal insurance and digital channels at Definity, told attendees from the stage of the Toronto cleantech conference this morning. MaRS senior manager of climate and cities Ana Gonzalez Guerrero is overseeing the Adaptech Accelerator. In an interview with BetaKit, Guerrero said the organization decided to build this program after noticing a gap in support for Canadian startups developing tech designed to help communities prevent, prepare for, and recover from the impacts of climate change. The Adaptech Accelerator appears to mark the second Canadian program of its kind following Vancouver-based Foresight Canada's launch of Earth Tech: Adapt earlier this year. The initiative is launching at a time when the United States has been pulling back from investing in climate tech, and political attitudes towards ESG have deteriorated, which has clouded investor interest in the area. But this shift has not dampened Definity's interest. Guerrero noted that climate adaptation and resilience tech is seen as "a bit less politicized" than mitigation solutions. Definity is the parent company of property and casualty insurance firms like Economical and Sonnet. MacDonald argued that the insurance industry - and society more broadly - needs to invest more in preventing extreme weather events, because simply charging more and more indefinitely to protect against them will lead to them becoming "uninsurable." Brendan Seale, associate vice-president and head of environmental, social, and governance (ESG) at Definity told BetaKit that it has "a huge interest" in supporting climate adaptation and resilience across Canada as it increasingly experiences insured losses due to these events. Insured damages due to the effects of climate change surpassed $8 billion in Canada last year. Seale noted that while investing in mitigating the impact of climate change and adapting to this new world are both important, the former has garnered most investment to date. "The political machinations and forces may change, but I think those are short-term blips, and the longer-term trajectory to us is clear... we need to be making much more of these investments," Seale said.
Definity Financial Corp. plans a $1 billion private placement of senior unsecured notes in Canada. This includes $650 million of 3.709% Series 1 notes due 2030 and $350 million of 4.393% Series 2 notes due 2035. The proceeds will help finance the $3.3 billion acquisition of The Travelers Companies Inc.'s Canadian operations. If the acquisition fails, a special mandatory redemption will occur. The placement, led by RBC Capital Markets and TD Securities, is expected to close on Sept. 12, 2025.