Full-Time
Club Manager
Posted on 8/22/2026
Planet Fitness
10,001+ employees
Low-cost gym franchise, Judgement Free Zone
No salary listed
Hendersonville, NC, USA
In Person
 Operations & Logistics (1) |
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- At least 1 year of customer service experience.
- At least 2 years of experience supervising and leading a team.
- Must be able to work over 40 hours per week as needed to ensure proper club coverage.
- Must be 18 years of age or older.
- Willingness to become CPR/AED certified, with training provided by Planet Fitness.
- Basic computer proficiency.
- Ability to continually stand and move throughout the club during a shift.
- Ability to continually communicate in person or by phone during a shift.
- Ability to lift up to 75 pounds.
- Ability to work around toxic chemicals during a shift.
- Ability to frequently clean and sanitize equipment and facilities.
- Ability to bend and twist and move into different positions to accomplish tasks.
- Oversee all club operations to ensure an exceptional member experience.
- Create a work environment that supports the organization’s culture and drives member engagement.
- Select, develop, and lead the team to drive club priorities and key performance indicator goals.
- Coordinate and execute hiring practices and onboard new team members.
- Create staff schedules and ensure all shifts are covered, providing backup support and covering shifts as needed.
- Administer and process employee timecards in ADP.
- Manage the company card for expenditures and maintain receipts.
- Conduct bank deposits.
- Oversee ordering of club supplies and retail products.
- Trend key performance indicators, identify root causes, and execute improvement plans.
- Ensure the team is aware of marketing efforts and trained on marketing promotions.
- Assess and assist in emergency situations.
- Set assigned tasks and lead team members safely and efficiently.
- Model behaviors that provide an outstanding member experience and coach and inspire others to do the same.
- Manage team member performance and provide regular feedback.
- Resolve employee concerns, partnering with Human Resources as needed.
- Submit employee changes, including status, schedule, and pay changes, in a timely manner.
- Greet members and guests as they enter and exit the club and assist with questions or concerns.
- Connect with members on the club floor, offer assistance, and support their fitness journeys while upholding club policies.
- Resolve escalated member concerns and partner with the Regional Manager when needed.
- Answer phones and assist callers with inquiries.
- Perform membership functions, including sign-ups, contact and billing information updates, cancellations, unpaid-balance collection, and membership transfers.
- Perform prospective-member calls and tours and assess membership needs.
- Execute retail transactions accurately and drive sales goals.
- Oversee consistent cleaning and sanitizing of exercise equipment and Black Card spa amenities, including communal spaces and the assigned area.
- Ensure restrooms are clean, sanitized, stocked, and clutter-free by following the routine cleaning schedule.
- Conduct comprehensive walks of club areas, promptly address safety and policy issues, and resolve cleanliness concerns.
- Address maintenance and facility concerns, including broken or missing equipment, through communication with the Facilities Maintenance team.
- Create cleaning and sanitizing assignments for team members and follow up on work quality and completion.
- Follow applicable health and safety policies and protocols, report unsafe conditions or at-risk behaviors, and work safely.
Planet Fitness runs and licenses affordable gyms with a Judgement Free Zone that minimizes intimidating gym features. Members can join for low monthly fees (as low as $10) and access cardio and circuit-training equipment in a welcoming environment. Revenue comes from franchise royalties, corporate-owned gyms, and selling equipment to franchises, supporting rapid expansion through a franchise-heavy model. The goal is to make fitness affordable and approachable for the broad majority, expanding its nationwide footprint and growing the member base.
Company Size
10,001+
Company Stage
IPO
Headquarters
Hampton, Virginia
Founded
1992
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Simplify's Take
What believers are saying
- Q2 2026 revenue rose 7.1% to $365.2 million, with adjusted EPS beating estimates.
- Management reaffirmed 2026 guidance for roughly 7% revenue growth and 180-190 new club openings.
- The company repurchased $200 million of stock in Q2 2026, supporting per-share returns.
What critics are saying
- A securities class action filed August 2026 alleges Planet Fitness misled investors about marketing and membership growth.
- Q2 2026 same-club sales slowed to 1.7%, exposing weakening member acquisition during pricing changes.
- If marketing fails again, franchisee economics deteriorate and the low-price growth engine collapses by 2027.
What makes Planet Fitness unique
- Planet Fitness sells $10 memberships to beginners, not serious lifters, preserving mass-market demand.
- Its franchise-heavy model scaled to 2,930 clubs by June 30, 2026, with low capital intensity.
- Branding around Judgement Free Zone remains distinct from hardcore competitors like Equinox and Lifetime.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Paid Holidays
401(k) Retirement Plan
Tuition Reimbursement
Employee Discounts
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 18%1 year growth
↑ 18%2 year growth
↑ 18%Planet Fitness shares rose 5.4% after Morgan Stanley lifted its price target to $51 from $47, whilst maintaining an Equal Weight rating. The adjustment followed the company's solid August quarterly results, where it posted earnings of $0.88 per share versus $0.85 expected, and revenue of $365.2 million, up 7.1% year-over-year. Despite the positive move, Planet Fitness shares remain significantly down, trading 52.7% below their 52-week high of $111.97 from November 2024. The stock has fallen 51.8% since the start of the year. Morgan Stanley's new price target implies less than 1% upside from current levels. Street consensus maintains a Moderate Buy rating with an average price target near $70, suggesting analysts see further potential recovery ahead.
News for rocket scientists. Planet Fitness, Inc. sued for securities Law violations - contact the DJS Law Group to discuss your rights - PLNT. LOS ANGELES, Aug. 17, 2026 /PRNewswire/ - The DJS Law Group reminds investors of a class action lawsuit against Planet Fitness, Inc. ("Planet Fitness" or "the Company") (NYSE: PLNT) violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Shareholders who purchased shares of PLNT during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointments. Appointment as lead plaintiff is not required to partake in any recovery. CLASS PERIOD: November 6, 2025 to May 6, 2026 DEADLINE: September 14, 2026 CASE DETAILS: According to the Complaint, the Company made false and misleading statements to the market. Planet Fitness overstated its ability to pick up new members using its existing marketing campaigns. The Company failed to effectively roll out its national Black Card price increase. Based on these facts, Planet Fitness's public statements were false and materially misleading throughout the class period. WHY DJS LAW GROUP? DJS Law Group's primary focus is to enhance investor return through balanced counseling and aggressive advocacy. As one of the founding partners of Schall Brown & Schwartz LLP (schallfirm.com), David Schwartz specializes in securities class actions, corporate governance litigation, and domestic/international M&A appraisals. Its clients are some of the largest and most sophisticated hedge funds and alternative asset managers in the world. The litigation claims of its clients are extraordinarily valuable assets that demand respect, focus, and results. David J. Schwartz DJS Law Group 274 White Plains Road, Suite 1 Eastchester, NY 10709 Phone: 914-206-9742 SOURCE DJS Law Group LLP
Planet Fitness reported second-quarter revenue of $365.2 million, beating analyst estimates of $356.6 million with 7.1% year-on-year growth. Adjusted earnings per share reached $0.88, surpassing the $0.85 forecast. Despite the beat, shares fell as same-store sales growth slowed to 1.7% from 8.2% a year earlier, and new member additions remained weak. CEO Colleen Keating attributed the slowdown to a transition period involving new marketing campaigns and pricing adjustments. During the earnings call, analysts focused on pricing strategy. The company is testing various pricing tiers and price points across regions. Management confirmed it has paused plans for a broad Black Card price increase to prioritise member growth. Monthly billing will remain standard in the US, with no plans to test weekly billing domestically.
PLNT Q2 analysis: pricing strategies and marketing changes in response to slower member growth. Table of Contents The inclusive gym franchise Planet Fitness (NYSE: PLNT) surpassed Wall Street revenue forecasts for the second quarter of calendar year 2026, achieving a remarkable 7.1% year-over-year increase in sales, totaling $365.2 million. Moreover, the company's non-GAAP earnings per share stood at $0.88, exceeding analysts' predictions by 3.7%. Planet Fitness (PLNT) Q2 CY2026 highlights: * Revenue: $365.2 million vs analyst estimates of $356.6 million (7.1% year-on-year growth, 2.4% beat) * Adjusted EPS: $0.88 vs analyst estimates of $0.85 (3.7% beat) * Adjusted EBITDA: $152.8 million vs analyst estimates of $151.9 million (41.8% margin, 0.6% beat) * Operating Margin: 33.9%, an increase from 30% in the same quarter last year * Same-Store Sales: rose 1.7% year on year (8.2% in the same quarter last year) * Market Capitalization: $4.05 billion StockStory's take. Despite Planet Fitness surpassing revenue and profit expectations, the market reacted with skepticism, largely due to a significant deceleration in same-store sales growth and lackluster new member acquisition. The management identified this moment as a transitional phase, as the firm implements new marketing strategies and refines pricing. CEO Colleen Keating emphasized the importance of patience, asserting that "several of our key initiatives, particularly with marketing, will take time to fully implement and gain traction." Looking forward, the firm's trajectory is influenced by ongoing promotional pricing trials, an updated application interface, and evolving marketing campaigns aimed at the substantial demographic of U.S. consumers currently not engaged with gym memberships. Management underscored their dual focus on acquisition and retention, with Keating remarking, "our goal is to better reach our target audience across social platforms and multiple media channels." Innovative campaigns and enhanced service offerings are anticipated to support future member growth and engagement. Key insights from management's remarks. Management attributed the quarterly performance to rate-driven same-store sales, stable member churn, and a strategic marketing pivot aimed at both attracting new members and enhancing value for existing clientele. * Pricing tests underway: The company is executing regional and national pricing experiments, including a $10 Classic Card promotion, to assess price sensitivity and bolster member acquisition. These are designed as temporary offers, not permanent changes, to better understand regional differences and franchisee economics. * Marketing strategy evolution: The marketing focus is shifting towards an inclusive portrayal of fitness, gradually moving away from a depiction centered on fitness enthusiasts. Initial creative campaigns this quarter will be succeeded by a comprehensive campaign targeting the pivotal Q1 joining period, with tests to ensure messaging engages the 70% of Americans who currently do not hold gym memberships. * Stable member churn: Churn rates remain historically stable, within 3% to 4%, revealing no significant distinctions between Classic and Black Card tiers. CEO Keating observed some generational variances but affirmed that churn rates are consistent across membership levels. * Enhanced member experience: Investments in the Planet Fitness app and Black Card Spa services are tailored to enhance engagement and retention. The app's redesign promises to incorporate personalized features and optimized workout tracking, while a broader spa test is underway across 100 clubs, introducing new recovery modalities. * Franchisee engagement and network growth: Planet Fitness inaugurated 23 new locations, five of which are situated internationally, and has onboarded a new franchisee in Florida. Management accentuated their commitment to ongoing conversations with franchisees concerning strategic shifts in pricing and marketing, alongside the divestiture of the Australia stake to expedite international expansion. Drivers of future performance. Management's outlook is anchored in efforts to reconcile promotional activities with enhanced digital engagement, all while adhering to stringent cost management as they aim to revitalize sustainable member growth. * Marketing and digital initiatives: The introduction of a revamped app and innovative advertising strategies is anticipated to elevate member engagement and acquisition. Management is also trialing new marketing campaigns to prevent last year's pitfalls, aspiring for a more relatable and tailored message directed at prospective members. * Pricing architecture experimentation: Ongoing promotional pricing trials, such as the $10 Classic Card nationwide offer, are intended to assess regional demand without compromising the set price structure. Management indicated that future pricing adjustments will contemplate both franchisee economics and lasting member growth. * Operational and franchisee alignment: The firm remains focused on fostering franchisee engagement and prudent capital allocation, including the selective recycling of corporate-owned locations and meticulous consideration of international expansion prospects. Management posits these measures will fortify long-term profitability and progress. Catalysts in upcoming quarters. In the forthcoming quarters, analysts will concentrate on (1) the efficacy of new marketing initiatives in bolstering member acquisition, (2) the repercussions of promotional pricing on new member enrollments and franchisee economics, and (3) the uptake of the redesigned Planet Fitness app and the broadening of Black Card Spa services. Furthermore, management's capability to sustain stable churn rates while executing disciplined capital allocation will be vital for gauging long-term growth viability. Currently, Planet Fitness is trading at $51.90, a decline from $56.59 before the earnings report. Is the company at a pivotal juncture that justifies a buy or sell? High quality Stocks for all market conditions. ONE MORE THING: Top 6 Stocks for This Week. The current market dynamics are rapidly distinguishing high-quality stocks from overvalued ones. With the disruptive impact of AI echoing across sectors, investors require more than a simple list of reputable companies. Its advanced algorithms identified Palantir prior to a meteoric 1,662% surge from October 2022 to February 2026. AppLovin garnered attention before its impressive 753% increase between February 2024 and February 2026. Not to mention, Nvidia was noted before its remarkable 1,178% rise from January 2023 to February 2026. Weekly, the system generates six new stock recommendations that meet the same discerning criteria. Among the stocks highlighted are notable names such as Nvidia (+1,460% from June 2020 to June 2025) and lesser-known entities like the former micro-cap business Tecnoglass (+1,552% during the same timeframe).
Planet Fitness exceeded Wall Street's revenue expectations in Q2 2026, reporting sales of $365.2 million, up 7.1% year on year. Non-GAAP profit reached $0.88 per share, beating analyst estimates by 3.7%. Despite the beat, the market reacted negatively to slower same-store sales growth of 1.7% and muted member additions. The company is undergoing a strategic transition, testing promotional pricing and redesigning its marketing approach. Management is running regional price tests, including a $10 Classic Card promotion, to assess price sensitivity. The firm is also shifting marketing to emphasise approachability, targeting the 70% of Americans without gym memberships. Member churn remains stable at 3–4%. Planet Fitness opened 23 new clubs during the quarter and is investing in app improvements and enhanced Black Card spa offerings to boost engagement and retention.